Published on March 1st, 2018 | by Guest


10 Useful Tools and Apps of 2018 for Busy Digital Marketers

Finding online marketing tools is not a difficult task, but you want to make sure you find and use the best ones. A lot of digital marketers spend hours and hours in front of their computers every day. There are tools to help streamline the processes you already use. Most websites promise you the world and don’t deliver on those promises. We have scouted the online world to bring you the best and most useful tools out there.

1. SumoMe

You need to be aware of what your customers are up to and this website will give you a pretty good idea. Studying the behaviours of your website visitors is going to give you guidance on what to focus on and what to step away from. If one of your top search items is to mla paraphrase, you might spend more time focusing on that aspect of the business. This tool allows you to monitor the behaviour of your readers when they are on your website. Which links do they click on the most and which articles are of the most interest? You can use this information to build a better marketing strategy.

2. UberSuggest

We all know that keywords are the fastest way to make or break your website. Use too many of those keywords and you will be looking at a disastrous turnover rate. Finding the right keywords and using it is a selective and minimalistic way, can help you see those traffic numbers rise. You simply go onto the website and type in your main keyword. After the search, you will be given a number of additional keywords to use in your content.

3. Socedo

It is important to keep an eye on your competition. This tool helps you find leads on twitter. You can then attempt to contact these leads or use your email marketing strategies. If someone follows one of your competitors, you get a prompt from Secedo. Use this information at your own discretion. Write a directed email to these individuals and paraphrase a paragraph if you need to, but where it is possible, always write a unique and authentic email.

4. Basecamp

Working on a project can take a lot of energy because of all the moving parts you have to control. If you are busy with your everyday work, it is easy to miss something important. With this tool, you are able to keep an eye on the project without much effort. Users can set up meetings and share documents, just to name a few of the many features. It’s like a project management tool at your fingertips.

5. Hootsuite

This is still one of the more popular social media managers out there. Hootsuite allows you to manage all your social media platforms. You can send out updates and monitor the responses. This is such a time saver because you don’t have to physically send out updates on each and every platform. Many marketers have been using this tool for years, while others have not taken advantage of the many benefits.

6. eSputnik

eSputnik is an all-in-one multichannel marketing tool and replacement of Hootsuite that covers e-mail, SMS, web push and messengers like WhatsApp, Viber, etc. It comes packed with many features like segmented targeting, analytics and recommendations. But its feature-richness does not mean that a power user is required to operate this suite of email marketing tools, as it offers an easy to use block and structure-based message builder and a drag-n-drop graphical workflow editor. This means that anyone can create and run complex marketing campaigns with a few clicks of the mouse.

7. MailChimp

When you understand that this website has more than 12 million users, it suggests something. What it suggests is great success and that it is a system that works. Even though it has been around for many years, it is still one of the most effective ways to control your email marketing. If you have a base of under 2000 customers, you can use this tool free of charge. It is only after you acquire more than 2000 customers that you would need to pay a subscriptions. You can also send out as much as 12000 emails a month free of charge.

8. KISSmetrics

It is one thing to be busy and another to be successful, but how do you know if your marketing campaigns are giving you the results that you want? With this tool, you can track and monitor how your campaigns are doing. This is also not limited to only one campaign. Monitor your web and mobile campaigns with this tool. Perhaps your apa paraphrase is doing better than your mla paraphrase services. This tool will help you determine what is working and what is not.

9. Addict-o-matic

Building a brand is one of the key focus areas for a marketer and knowing how that brand is doing online is vital. With this tool, you are able to monitor your brand and your online presence. Another great feature on this website is that it does not only monitor your online influence, but also that of your competitors.

10. Longtail Pro

One of the leading SEO marketing tools has to be Longtail Pro. You can check out the keywords you are currently using and see how they are doing online. Sometimes you might think that your keywords are doing well, when in fact, you could be using more profitable words. This tool covers almost all niche areas, so you should be able to find the most competitive keywords.

11. Active Campaign

With this tool you are able to send out beautiful newsletters to your clients. You can also track your clients’ behaviours as well as turn leads into clients. It does this in a very organized way to help you stay on top of your game.


The competition is fierce online when you are trying to start a successful business. Marketers definitely have their work cut out for them. With these tools, you stand a better chance to succeed. A lot of these tools work on an automatic basis and thus takes the labour out of it. You are able to focus on the important factors of your marketing campaigns. Knowing what results you are yielding is vital for a marketer. You want to put your energy into those factors that are working and stepping away from those that are not. There really is no reason to try and do everything yourself anymore.

Author Bio:

Linda Thompson is an amateur guest post writer and she works as a content manager. Besides, she specializes on mla paraphrase. Linda is fond of writing useful articles for people who are interesting in digital marketing and in self-improvement. Her hobby is painting, traveling and writing. Linda’s life motto is “Do your best, so that you can’t blame yourself for anything”

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