Published on July 14th, 2017 | by Guest


Reasons Why Mobile Apps Are Better Than Mobile Websites

The mobile era is here and the certainty of its dependency remains in the upcoming years too. Consequently, most of the business firms are expanding their clientele through mobile channels. They have started new processes by using mobile websites and mobile applications.

If you have recently started a business or you have a young enterprise and have some budget constraints, it is crucial to decide whether to choose a mobile website or a mobile application. Here are some of the points that will help you to understand why mobile applications are better than mobile websites.

1. Ease of Personalization

Personalization and customization are the keys to attract new customers and hold on to them. Nowadays, customers want instant results according to their interests and also want real-time updates which include their current location. Apps are the perfect example to tap into all these needs of this era.

Gone are those days when you had to wait for a cab and holler once you spot a yellow car with an empty back seat, no need of a tailor anymore to measure your body parts in person in order to have a custom made suit, forget to wait in the line outside your favourite restaurant or hold your phone to place an order for home delivery, and the examples are endless.

2. Notifications, Notifications & Notifications

Quick and easy to view notifications make your interaction with the app users very smooth and rapid. There are two types of notifications- Push-in and In-app notifications. Push-in notifications are important when you want to bring the user to the app when he is not using it. In-app notifications are used when you want the user to perform a specific action while he is using the app. This is one of the many reasons why companies choose to opt for a mobile application instead of a mobile website.

3. Advantage of Using Device Features in Apps

Applications have the benefit of using the mobile features like Camera, GPS, Accelerometer, compass, phone calls, etc. This helps the customers to merge contents or features of the phone to the apps very easily without changing the window which results in a reduction of time and effort.

4. Ease of Use

Mobile websites always depend on the browsers available on the user’s device whereas mobile apps aren’t. They have the advantage to even use gestures to make the process easy.

5. Time Spent in Mobile Apps vs. Mobile Websites

The latest survey shows that users spend 86% of their time on apps and 14% on mobile websites. This shows that a typical user spends more than 3/4th of his time spent on mobile apps than spent on the websites.

6. Apps Help to Build Your Brand

The app icon helps to create a brand image and it’s like a small ad banner on your device’s screen. Also, mobile applications have the advantage to drop notifications and remind updates from time to time which helps to reinforce their brand in the mind of the customers.

7. High Speed

A properly designed app performs quicker than a mobile website. Technically, websites use javascript codes to carry out their functions, while the framework which is used for the mobile apps is five times faster than mobile websites.


Author Bio:

Vivek Shah is the founder and CEO of Capermint Technologies: A leading buildbox & Unity3D Game Development Company. As a CEO, he like to help other companies to transform their  game ideas into reality.

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