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Published on May 26th, 2017 | by Guest

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The qualities of social media in relation to international sales and distribution

When you attempt to sell overseas, either your job or the job of a distributor like ICRFQ to ensure that the products you are trying to sell there will have a marketing opening. This isn’t always an easy task despite the various contacts that the distributor might be able to provide. One thing that shouldn’t be left out of the equation is social media. Social media is more than just a place where silly photos are being posted and commented on. For business people and entrepreneurs, as well as for distributors and marketing specialists, it’s a place of great value where all the necessary resources for a successful campaign can be found. It’s simply a bad business plan to not include social media in whatever marketing strategy you deploy. The benefits of using social media are just too great. So great in fact that you can agree that not using it can be called a detriment to your own organization.

By now you are probably interested in what exactly makes social media great, and why should every business incorporate it into its strategy. In this article we will answer this question and see what are the various ways in which social media can be of great help.

It’s free and there’s no expiration date

Using social media is free, which means that you can get in on the action without having to spend a dime. Considering how many popular social media platforms there are available at the moment, that’s quite a lot of openings for your business and all free of admission cost. What’s even better, social media doesn’t seem like it’s going anywhere. It’s been here for quite a while now and the future seems just as social media-filled as the present. With no imminent danger of having your initiatives turned to dust by social media going obsolete, you can safely assume that your investment will off for the foreseeable future.  Here, investment refers to other resources put into managing and building a social media profile such as time.

You have freedom of choice over what kind of audience you address

Social media isn’t catering to just one demographic. Pretty much any kind of person you are attempting to target with your marketing can be found on social media from small children to grandparents. With such a huge array of possibilities, any product can find suitable customers here. This is one of the reasons why social media cannot be discarded.

Other brands and companies

A successful business doesn’t just deal with customers but also with other brands and companies. These too can be found on social media and the fact that you are now present on this platform gives you access to possibilities such as partnerships.

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