Published on May 7th, 2017 | by Guest0
3 Innovative Ways to Incorporate VR in Your Marketing Strategy
Long gone are the days when virtual reality was limited to gamers’ fantasy. In fact, the ever-changing digital landscape has paved the way for virtual reality to become a concept widely accepted in the past few years. However, with virtual reality still in its early stages, more and more businesses are looking for ways to make use of this rising innovation. One of the best ways to take charge of VR is incorporating it as part of your marketing strategy. With its rising popularity it seems like the most sensible thing to do.
Not quite sure how to incorporate VR into your marketing approach? Don’t worry. I’ve got some tricks up my sleeve. Here are three innovative ways to include VR in your marketing campaign that work like a charm:
- Make Use of Storytelling
Want to engage your target market without coming across as just another ad? Storytelling is a great marketing tool that has been going viral thanks to it subtlety. Surprisingly, or not, the secret behind the success of storytelling lies in the story. Ads lacking depth are easy to forget. But ads that tell a story stay with us.
For this reason, combining this existing marketing tool with VR promises a lot for businesses. The reason consumers love storytelling ads is because they don’t feel like they’re watching an ad or having a brand force feeding them a product or service. It just seems natural. Imagine how consumers would react if they could actually live the story. They would absolutely love it and with VR – it’s possible.
- Give a Tour of Your Business
One of the best things about VR is the vast opportunities its presents, for instance a tour of the office. If you want to engage your target market with your business efficiently, then taking consumers on a VR tour of your business is a good place to start.
Once again, brand trust plays a key role here. If you are willing to let consumers through your doors, then they will feel more inclined to interact with your brand. People love seeing what they are going to get. A bag of surprises is good at parties, but when it comes to business, no one likes being left in the dark. So keep the surprises for the parties and the facts at full view. Show your audience what you have to offer them. Sure, you can make a video tour of your office, but VR offers a completely different experience. It makes you feel like you are inside the office.
- Product Simulation
People want a hands-on experience before they reach for their pockets. They don’t want to read about how your product can move mountains. They want the real deal. Give it to them. Virtual reality offers businesses a great opportunity to share their product in a unique way – simulation. Various businesses have already taken advantage of VR simulation. For instance, Mercedes allow car enthusiasts to take their vehicles on a test drive using VR. Check out how Mercedes does it:
Another interesting example of marketing using VR product simulation can be seen by Marriot Hotel. If you’ve ever planned a holiday you probably know how difficult it is to find the perfect location and the right accommodation. Marriot Hotels introduced their teleporter booths to take people on the trip of a lifetime. With the help of VR, people can be teleported to various locations, including inside a luxurious London loft, a long sandy beach in Hawaii, and even atop a soaring skyscraper. Whatever your business background, taking your clients on a VR adventure is always a good idea. So put on your VR thinking hat and get creative.
Image credit: Framestore VR Studio
Why Marketers Love VR?
At the end of the day, marketers love virtual reality. Why? Well, it comes down to four main reasons:
- It’s immersive
Here’s the deal: VR completely captivates the audience. No matter what you put before them, they’re not going to take off the headset – even if they’re not very fond of ads.
- It’s impactful
If you’ve ever put on a VR headset you know how real of an experience it can be. The realness and intensity of this artificial world stirs up a lot of emotions within us.
- It’s memorable
Our brain registers everything, whether consciously or unconsciously. Nevertheless new experiences are even more memorable. Everything that you see through your VR headset will register with you immediately. This is exactly what marketers want.
- It’s new
People are always interested in the new and unknown. And right now VR is a ball of mystery that is attracting both media and public interest.
The fact of the matter is – you can’t go wrong with incorporating VR in your marketing strategy. In order to distinguish your brand from the competition, following trends is a must. And right now, things don’t get any trendier than virtual reality. It’s one of the top trends of 2017. Follow some of these three innovative marketing suggestions and reap the fruits of your toil in no time. Establish your business as a trend-setter in the marketing sector and enjoy the perks that come with the title. You’re welcome!
Martina Markovska is a writer who writes for Valoso Hub. A writer by day, a reader by night, she specializes in digital marketing and information technology content. You can find her online, passionately sharing her views, or offline curled up on her favorite armchair with a good book. Her inspiration: knowledge is power.