Internet

Published on April 26th, 2017 | by Diogo Costa

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How to Use Instagram to Sell More

Social networks feature people of all profiles, willing to consume different contents and interact with them. So, they are the best environment for companies to advertise their products and services, and also to optimize their digital marketing strategy.

Through this medium, companies can increase their reach and visibility of their brand(s), as well as relate to their customers, build authority on a particular subject, and also get more following, either with the regular methods or with the option to buy Instagram likes.

However, and before a company creates a page on a social network, it should invest in putting some strategies in place – they help making content more effective and achieve greater results.

Go for practical and fast content

Dynamism is one of Instagram’s main features. Users are more attracted to content that is easy to consume, and images and pictures are exactly that. Companies should get to know their audience better, so that they can get a grip on their interests and bet on the trends of the moment.

Offer experience and sensations

Following the previous item, Instagram users are much more receptive to images that contextualize products and services in their context. In this sense, whenever a company posts images, it should try to offer an experience and arouse sensations. Photographs should tell story – simply tell how the company’s solutions can be useful to customers.

High quality images are key

You only have a few seconds to attract peoples’ attention, which is done by means of images. Bet on equipment that offers high-resolution and sharp pictures. Also important are the elements, scenery and everything else that has the potential to arouse the attention of your audience.

Listen and communicate

Another important tip is to always be available to clarify possible doubts and questions that visitors might have. Remember: without physical contact, it is very common that people want to know more about the product/service. The faster a company replies, the more credibility and reliability it creates, making it more likely for that visitor to become a costumer.

These are some of the most important tips for effectively selling on Instagram. Companies should test the type of content that works the best in terms of engagement with conversion potential, investing in the one offering the top results.

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About the Author

Biologist, writer, tech guy, musician and photographer. Only the first is for real, though.



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