Published on April 6th, 2017 | by Guest


4 Video Trends That Will Change The Ecommerce In 2017

The way the ecommerce video trends in recent years have exploded, has been immense. HD video cameras, mobile smartphones, flash drives and cloud-based storage – capable of storing large memory of raw video files with high ultra-fast WiFi and 4G signals. The power of video storytelling has suddenly moved into the hands of anyone who is capable of holding a video camera or smartphone.

And today’s video creators can instantaneously share their creative productions with a global audience targeted by almost every online business out there. You don’t even need a proper training for that. Look at the instagrammers who have conquered the posts with wonderful photo and video content. As video production and sharing progresses, ecommerce video trends will consume a larger and larger share of internet traffic.

This seems to be a wonderful time for video lovers. Let us have a look at the some of the important video trends in ecommerce that will dominate in 2017:

Email Marketing Videos

Let’s get straight about it. How many emails do you actually open? Whether it’s your personal or professional. Whether it’s daily, weekly or even monthly. I am sure, emails are so out of fashion these days. At least people think that way. But picture this – what if you could send great content to your prospects through an entertaining video? Or even include punchy short videos and GIFs in your newsletter? A visual way of conveying your message message across is a great way to increase your reach.

Text-heavy content will be killed in no time by many big brands. Video links can increase your email’s CTR and open rate. Videos excite and appeal to audience because it’s concise, convenient and interesting. That is, if it is done right. To ensure the use of video in your email marketing success, focus on creating a quality video no longer than 3 or 4 minutes. For maximum impact, host it on YouTube to increase shareability and visibility.

Social Media Videos

The predominant used of animated GIFs and short videos has broke the internet over time. They are the perfect medium for telling stories in a short timeframe. They serve a great purpose for conveying emotions, humor, latest trends, and progressive stories. Sites like Tumblr gave rise to their popularity. Some brands have even accepted them as part of their brand culture.

Text posts are no longer effective at reaching audience because of how cluttered social media has become. An added trend that you’ll see is – subtitles on social media videos to reach a broader audience. To keep up – spend time creating highly targeted content that targets unique sub-groups of your overall target audience. Which will be more effective in the long run at helping you increase video marketing conversions.

Live Video Streaming

Streaming video apps are holding an immense power of video storytelling in the hands with smartphones. And one of the powerful features of live video is the way it generates high viewer engagement and reach. This strategy has given rise in mobile SEO too. Daily check-ins and updates, sharing your everyday’s new, useful tip that’s related to your product or service. Live video has jumped high in popularity with Facebook Live and Periscope, which allow you to share videos happening in real time. You can get creative and use them for product guides, sneak peeks, demos, Q&A sessions etc.

Video Storytelling

Storytelling has always been a huge part of how we communicate. Telling stories through video is a highly-effective way to build excitement and motivate your audience. You can also produce video testimonials and customer case studies through video storytelling. People are opting for watching videos instead of reading blog posts. Brands that want to connect with their target audience should start producing content that builds brand awareness, shares their message, and helps in engaging their customer base.

A video is an excellent way to showcase your product or to promote your services. You can also use it to feature your employees achievements, provide tips for your audience on various guides, and even interview big influencers. YouTube, Instagram and Snapchat are big players here, with Snapchat providing specifically for mobile users. You can also consider repurposing your existing content into video to capitalize on this trend.


Ecommerce is a rapidly growing field which has to respond quickly to the latest trends. Trends like Chatbots and artificial intelligence have gained popularity in no time.The low barriers to entry and the fact consumers can switch providers effortlessly means those that fall behind when it comes to customer experience and pricing strategy quickly lose out.


About the Author:

Pragyan Sharma – Content Writer at Infibeam, Buildabazaar. A passionate writer, a dog- lover, a huge book-lover. Believes in only one religion – Music. Surrounded by a close-knit, like-minded group of people. Doesn’t hesitate stating her opinion – on important issues

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