Published on March 18th, 2017 | by Guest0
3 Ways to Effectively Convert Your Site Visitors to Customers
Once you have setup a website for your business, you’re ready to jump to the next milestone: Convert visitors to actual customers. For starters, you’ll want to be honest with yourself — what can you gather from your business blogs? Do they serve a purpose – which is to inform readers and get them to call the number on the site? Or do they read more like filler?
Before we get into some of the main elements that can help you convert to your heart’s content, one thing you should consider is observing other professionals in your niche. Think of a company that offers services similar to yours and have a look at how they engage users.
This might be especially useful before you even get into creating your website, but it can serve for inspiration even afterwards. I’m not telling you to steal these people’s ideas (please don’t do that). But the fact of the matter is there is really no need to reinvent the wheel.
Without further ado, let’s break down 3 ways you can effectively convert visitors to customers.
The Key Component
The key component in a conversion process is that each piece should be custom-fit to hit a specific goal. This can all turn out to be tons of work. But that doesn’t mean the process can’t be fun as well.
Establishing an audience is a challenge in itself but don’t let this discourage you from stepping up your game and turning them into solid clients. Whenever you come up with content, keep in mind that it should tell your business’ story. Preferably something the audience doesn’t know. And preferably something that won’t put them to sleep 3 minutes in.
The Conversion Process
Every business should have on-point content marketing strategies. This means that it should develop a clear and defined persona. To support this, we’ve listed three things to consider when aiming for customer conversion from your site:
1. Establish a set of purpose and goals for your content creation.
What is your business about? What is your content about? It’s imperative that your content supports your business goals and strategies. Before you create or publish content, be sure to list your brand goals. Then create another list that caters to your target audience’s needs. Afterwhich, make set after set of content ideas that are fresh and intentional. Don’t go for ideas that are simply trendy. Go for substance. Always.
2. Create an engaging Call-to-Action (CTA) for every page.
Ever wonder why CTA phrases exist? Sure, they’re created to let the readers know where to find the contact form or button and get them to inquire. But aside from influencing the users to go to specific directions, CTA phrases are vital parts of content writing because they have the power to make or break the mood.
I selected the example above because I think it’s effective, albeit being on the long copy side. “Double your traffic” stands out because it appeals to readers’ needs on a more primal level. Tons of people out there who don’t even know the first thing about digital marketing are interested in “doubling their traffic”. No one — not even the emo kid who blogs about his favorite goth anime all day long, sits around his laptop to create articles that no one is going to read.
But notice, there is more to this CTA than just doubling your traffic. It also makes mention of an information product in the form of an eBook that offers over 101 tips on how to reap results with your website. So on the forefront, they are appealing to the more primal desires of their audience. BUT underneath it all there is still a lot of value on the table. By mentioning their ‘5 million’ visitors, they allow users to automatically gauge the value of this information product by means of social proof.
There’s something about 5 million people doing something that makes human beings want to do it too.
Besides, who wouldn’t want those droves of readers storming their website/blog?
When creating CTA phrases, try not to be too pushy or too unintentional. Click here to see an example of of a strong CTA above the fold.
3. Make the most out of Opt-In applications and forms.
One good content strategy is utilizing pop-ups when people visit or leave your website. WordPress offers several plugins, such as OptinMonster that lets site owners display a pop-up upon exit. The intention is not to block the visitor but give them an option or last chance to view your service. People who are looking to hire a professional appreciate this initiative.
It helps if you implement popups that appear at just the right moment. Once you go premium you’ll have tons of options. You want the copy to be effective, and you also want the timing to be right. For instance, instead of bombarding a person with your product or offers the second they start scrolling down the page and reading through your article, why not have your popup appear when they are just about to leave the page.
Chances are if they read through most of your article, they are actually interested in your business to some degree. They may have just forgotten to subscribe or needed that extra push.
There are times where popups can be more of a nuisance than anything. In such cases they may do anything but convert visitors. Once you are well on your way with experimenting, tweaking and figuring out what works for your site, the results can be satisfactory.
Tip of the iceberg (Conclusion)
When it comes to converting visitors, there are a myriad of tactics that can be implemented. These are just three ways to effectively turn site visits to actual business conversions. While these strategies offer greater convenience and efficiency, it’s always up to you to make your business happen. Don’t forget to enjoy the process as you learn to manage and grow your business.