Published on November 27th, 2015 | by Guest


Mobile App vs Mobile Site – which one is more beneficial to your business

With the mobile sector on the rise, businesses which fail to make themselves accessible via mobile devices will get pushed out of the market. If you haven’t established your mobile presence, this is the last call. But should businesses choose mobile websites or apps? Both can retain loyal customers, boost sales and expand the reach of their brands. Just because they’re both accessible from mobile devices doesn’t mean that they’re one and the same thing. Here are a few tips to help you decide what are the differences between the two and which solution can benefit your business most.

Mobile Apps

Mobile app and mobile website – how do they differ from each other?

A mobile app is basically a smartphone or tablet application. Before it can be accessed, a mobile app needs to be downloaded and installed – they cannot be rendered in mobile browsers like websites. Users can typically find the app in an app marketplace like the Apple App Store, Android’s Google Play store or Balckberry App World. Some apps require constant access to the internet in order to pull content and data – others offer content without the need of an internet connection.

A mobile website, on the other hand, can be accessed simply through a mobile browser such as Safari on iOS and Chrome on Android. All it takes is typing the URL or clicking on a link to the website – it will automatically detect the mobile device and redirect the viewer to the mobile version of your website. Mobile websites are designed specifically for the smaller screens and touch-screen capabilities of smartphones and tablets. Like other websites, mobile websites can display text content, images and videos. You can add mobile-specific features such as location-based mapping or click-to-call.

Benefits of a mobile website

Businesses build mobile websites primarily because they want to provide their mobile users with great experiences. A mobile website can include all the same elements as the regular version of the website like its pages, images, content and look.

But all of this is situated on a mobile-friendly layout which offers improved readability and functionality when the website is being viewed on a smartphone or tablet. By having a mobile website, you’ll make sure that customers can access it anytime and anywhere, using any device they like – and you won’t be compromising the user experience.

Benefits of a mobile app

Even though a mobile app functions more or less like a mobile website, it gives businesses a significant advantage – they can create their own place on a customer’s device. Since users have to download and install the app, businesses gain more control over their presence on a device than they could ever dream of with a mobile website.

A mobile app can be closed or inactive, but it will still work in the background and send geo-targeted push notifications or gather data about customer preferences and behaviors. Mobile apps are just perfect if you’d like to deploy loyalty programs or use mobile payments on a single platform. Accessing a mobile app takes one tap, which is much less than actions required by mobile websites.

Features of mobile apps and websites

Even if mobile websites and apps aren’t the same thing, you’ll notice that they generally offer the similar features which can be of great help if you want to expand your brand and grow your business by being easy to find and reach. Here are some features to help you decide on one or both of these solutions:

  • Mobile marketing – users can sign up for marketing lists or loyalty programs, helping you to launch location-based text-message marketing and classic email marketing campaigns.
  • One-click calling – tapping on your phone number on the website or app, users can automatically call your business.
  • Click-to-map – user devices are equipped with GPS which will help them to locate your business and get instant directions without having to manually input your address into their Maps app.
  • Mobile commerce – m-commerce is all the rage right now and you can easily create an online mobile store with e-commerce-capable websites and apps. Your mobile website or app can have all classic features like Buy Now buttons or mobile carts.
  • Social sharing – this is an excellent tool for digital marketing. Both websites and apps can be integrated with social media apps on user devices, helping them to easily share your content with their followers.

Building a mobile app and website

If you’re interested in building a mobile website, you can either hire a developer to create one from scratch or convert your website into a mobile-friendly version. You can also look into more affordable options, such as building a website with a free mobile website builder. Using drag and drop interface, such tools can help you to create a website even if you posses no web development or coding skills.

For building a mobile app, your best strategy is to simply hire an app developer to help you bring your brand new app to light. You can also check some budget-friendly DIY mobile app makers, but these will never completely fill the role of a developer.

It’s safe to say that having no presence on the mobile scene is a major marketing sin. By developing a mobile website or app, you can take your business to the next level, expand your reach and help customers to find you on the go.


About the author:

Marleen Anderson is a technology blogger working for Saxons – IT support company from Australia. She loves spending her free time taking long strolls on the nearby beaches.

Like this post? Share with your friends.
Share on Facebook
0Tweet about this on Twitter
Share on LinkedIn
Share on Reddit
0Share on Tumblr
0Share on VK
Email this to someone

Tags: , , , , , , ,

About the Author


Contribution of guest authors towards Techno FAQ blog

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to Top ↑
  • Browse by category

  • Start reading

    • Mobile Website Features That Consumers Anticipate In Their MindMobile Website Features That Consumers Anticipate In Their Mind
      In the recent time, we have observed that the mobile technology is pouring onto the market as mobile marketing has emerged the most successful platform for companies to expand their business globally. To get targeted visitors and attract as many customers as possible, it becomes imperative for businesses to have a user-friendly website that is fully optimized for mobile. At the time of developing a mobile website, you think of typography and decide not to experiment with font colors and types. You also think of content and choose it cautiously that would engage and entertain visitors. Even, you also predict your visitor’s clicking trail in order to make it easier for them to reach their desired place. In short, you are trying to make your mobile website user-friendly, but have you ever considered what mobile consumers really expect from your website? Do you know what features they want to see in your mobile site? Below, we have outlined top mobile website features that consumers are anticipating in their mind: Simple Access to Contact Forms As a professional website owner, you probably know that it is not only important that you serve your visitors with clear information about your business and services, but you also offer them with an easy way to contact you. It will be a great idea to add a contact form to your site; however, you make sure to add contact form that is easy to customize to match your requirements and suit your website design. Moreover, don’t forget to create a simple path for your users to contact you as it will have more success if your users will be capable of clicking directly on your contact form. In the case of long and tricky forms, the users will have to scroll more and it would be inconvenient for them. Easy to Navigate Website When it comes to navigation, it plays a very important role to make your mobile website user-friendly.  Easy navigation is as important as the loading speed of your website, so make sure that mobile users should be able to perform the important actions from the level of the main page and reach the vital content from every single page. …
    • The Best Store Credit CardsThe Best Store Credit Cards
      If you’ve ever purchased items at a major retail store, …
    • What is a Safety Engineer and How to Become OneWhat is a Safety Engineer and How to Become One
      The least mentioned engineering profession is probably the most important …
    • Why Google Analytics is a key tool in measuring your Ads performanceWhy Google Analytics is a key tool in measuring your Ads performance
      Many businesses often neglect Google Analytics without realizing that it’s …
    • Video Games By The Numbers [Infographic]Video Games By The Numbers [Infographic]
      Video games. For some of us, an escape from the …
  • Advertisement

  • Recent comments

  • Subscribe to updates

    You can get the latest posts from Techno FAQ delivered to you via Email or RSS.

    Enter your email address:

  • Subscribe to our RSS feed
  • Advertisement

  • Find us on Facebook

  • Latest tweets

  • Advertisement