Mobile devices

Published on November 23rd, 2015 | by Guest


Five Strategies for Great Holiday Mobile Marketing

The holidays are right around the corner. Is your mobile marketing strategy ready? Grabbing your consumer base’s attention during the winter months needn’t be daunting, and a few strategies exist to boost your newest platform. Already, retailers are cashing in on great sales increases with mobile accessibility. Customer engagement potential has increased in recent years, bringing the modern consumer a slew of benefits.

If you’re empowering a break-out mobile marketing strategy, or, if you’re seeking holiday solutions, check out these five pro strategies.

Strategy One: Use Social Buy Buttons

Social buy buttons are new, and they’re quickly becoming a mobile marketing cornerstone. Twitter and Facebook have already engaged immersive e-commerce purchase buttons, helping the consumer bypass annoying clicks, page swaps and online shopping carts. 40 percent of shoppers consult at least three channels before making a purchasing decision, so be sure to target as many channels as possible. Even Pinterest has adopted a social buy system, wherein consumers can shop, select and purchase social-based trend items immediately. As the holiday season picks up, social media channels will, too.

Strategy Two: Offer Exclusive Promotions

Who doesn’t like a deal? Every holiday, consumers engage Black Friday, Cyber Monday and Christmas via exclusive offers. It’sessential to offer customer promotions, and it’s important to offer continual engagement programs capable of holding your buyer’s attention.

As the holiday season arrives, create customer-centric promotions, and offer exclusive offers via your SMS campaign. If you can, attract your market segment to your brick-and-mortar location. Ideally, your brand representatives will know your consumer base very well by the time the season’s holidays occur. Exclusive promotions directly increase buyer retention. They also boost sales.

Strategy Three: Re-Target Your E-Commerce Website Visitors

As your consumer base browses, purchases and reviews your brand’s goods and services, re-target them after engagement.50.3 percent of e-commerce shoppers engage products via mobile, so don’t leave out the huge market slice.

Lead them from initial conversion levels to repeat visits. Particularly during holiday months, consumers seek reasons to return. To re-target your audience effectively, utilize re-targeting pixels on your e-commerce mobile platform. Then, transfer consumers through your mobile platform. An opt-in SMS campaign works wonders here, as it’ll influence post-purchase buyers once the season has ended.

Strategy Four: Use Paid Search Marketing

Holiday days are fertile for paid search marketing. If your mobile marketing campaign uses web access, be sure to invest in trend searches and website optimization. Paid search marketing can directly increase your click-through rates, empowering your brand across multiple channels. Remember: Use metrics to calculate your mobile platform’s aggregate data, and be sure to use all collected information to power your search engine marketing expenditures.

Strategy Five: Grant Access to In-Store Inventories

Your mobile marketing strategy can be influenced by a brick-and-mortar location, too. As customers shop over the holidays, they require in-depth inventory information. Make sure your mobile marketing program enables inventory search, and make it easy for customers to access personal shopping carts.

Additionally, link any mobile app users to your online e-commerce platform. Your marketing platform relies on quick access, and the consumer relies on you, the business provider, to find and engage products and services. Feedback, too, should be a major part of your strategy. As holiday shoppers purchase pre-Christmas gifts, they’ll become engrossed in your SMS and email marketing lists. After the holidays, you’ll likely find dedicated consumers.

Related products and services should always be related, as holiday shoppers are shopping for others. Chances are, a friend or family member will need information on a product to engage it further. Any accessories, must-haves and related products should be easily viewable and accessible. The consumer always comes first, and your mobile marketing strategy relies on high-value services.


Author Biography:

Sophorn Chhay

Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.

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