Audio and Video

Published on May 25th, 2022 | by Sunit Nandi


How to Get Started On YouTube

Video marketing is on the rise and the demand for new online video-based content has never been higher. YouTube is one of the most popular online platforms that has dominated the video space for almost two decades.

Whether you’re a small business wanting to increase brand awareness through the platform or you’re an aspiring influencer, YouTube is the place to be for video marketing. It has the potential to skyrocket your business or personal brand to success within just a few months.

Unlike with platforms like Instagram, going viral is still very much a possibility on YouTube. You can post a video with very few subscribers and garner hundreds of thousands of views if the video gets on the YouTube homepage.

But before you start thinking about going viral and gaining lots of views on YouTube, you must first set up your account and start posting your first few videos. We know how complicated it can be to get started on YouTube, which is why we’ve got the ultimate YouTube starter kit for you.

Set Up Your Profile

The obvious first step in starting a YouTube channel is creating your account. Once you’ve registered with the platform, you can set up your profile.

At the top of your YouTube channel will be your banner image, alongside your profile picture and social media links. You can use a free online tool to create a youtube banner or outsource it to a graphic designer.

If you’re a brand, use your logo as your profile picture to make your channel recognizable. For those of you who are content creators, use a professional-looking photo of yourself for your profile picture.

Learn About How YouTube Works

Using an online platform for the first time can be intimidating. However, it’s important to do some research into how YouTube works, including how to upload your videos and optimised for the algorithm.

YouTube has a bunch of helpful information on its website for business owners and content creators to read through. Make sure to take a look at the various guides offered by YouTube before you start posting so that your videos are the best that they can be.

There are also plenty of videos on the platform that have been posted by YouTube’s current creators or expert video marketers that are extremely helpful for YouTube newbies.

Brainstorm Video Ideas

When you first begin posting on YouTube, it’s best to have at least 3-4 videos under your belt. By this, we mean videos that are already recorded, edited, and scheduled.

Take some time to brainstorming video ideas and film a few of them before you begin posting. This way, you have a backlog of videos in case your schedule is within the next few weeks.

Consistency is everything on YouTube and if you aren’t consistent from the get-go, you’re less likely to build an engaged audience. When you get into the rhythm of posting on YouTube, you will be able to establish a regular schedule that is manageable for you.

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I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.

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