Published on February 26th, 2021 | by Sunit Nandi0
Why a Good Website Design Can Be a Game Changer for Small Businesses
Are you among those small business owners who believe that their websites’ design has nothing to do with their businesses? If so, it is now the time for you to give it a serious thought as things are not as you think.
An outdated website can have a more serious impact than you have imagined. Ask any digital marketing specialist to formulate an effective marketing plan. The first thing he is likely to ask is to show him the website’s design. It speaks of the importance of a good website design in today’s digital marketing landscape.
Check out your website and figure out whether its design is good. And if not, it is now the time for you to redesign your website.
Apart from a good website design, security, SEO, and conversion rates are critical points of consideration for small and medium-sized businesses in their digital marketing strategies.
As more and more consumers today research, compare and buy products online, a good design website has become necessary to generate leads and drive sales. It can help you keep in sync with the changing customer behavior and maximize your results.
What is a Website Redesign?
Rebuilding your website from the ground-up is called website redesign. In a complete redesign, the website changes its appearance, functionalities, and user experience. It improves the website’s look and feel and incorporates new features that drive better business results. Alternatively, you can also go for a partial redesign, depending on your needs, that involves the overhauling of only the backend or the frontend components.
How Frequently Should You Redesign Your Website?
There is no fixed frequency in which you should redesign your website. You can think of the redesign every two to five years.
The factors that dictate the need for a website redesign are how it looks and is it right for your audience, the industry, and the technology changes in vogue. Your website’s performance is another factor to take into consideration. If it is not performing along your expected lines, you need to assess if a redesign will help.
Take the help of analytics to identify issues with rankings, traffic, or conversions to make a data-driven decision on when to go for a website redesign.
What are the Benefits of a Website Redesign?
A website redesign will entail an investment. So, it makes sense for you to evaluate whether you will get a good investment return.
Here are the main benefits that justify why you should redesign your website:
Strengthens Your Brand
A website with good design will enforce your brand’s consistency among consumers. It will promote trust and brand recognition among consumers, strengthen your brand, and build trust for your brand.
The design of your website influences your brand’s first impression, which matters a lot.
If your website appears outdated with a cheap impression, does not work well, or gives users a bad experience, it will drive consumers away from your brand, and you will lose sales.
But things are different with a website with a good and attractive design. It strengthens your brand image and keeps your business relevant among consumers.
Better SEO Rankings
A website with good design and SEO rankings go hand in hand. You can improve your search engine rankings only with a well-designed website. Ensure to ask the developers who redesign to make your website SEO responsive. It will help your website rank higher in search engine results and increase the traffic to your website.
Moreover, visitors are more likely to stick to your website and click on more pages, reducing the bounce rate.
A well-designed website can attract more backlinks to push your website higher on Google rankings and get more referral traffic.
Better Educate Your Target Consumers
The fundamental goal of having a website is to spread information about your brand. It helps your target consumers learn about your business, products and services, and values. And the information helps them decide whether to or not not to purchase your products or services. With a good website design, you can structure your website’s content so that it becomes easy for the visitors to understand the information.
Generate More Leads
As more visitors are likely to visit your website with a good design, there arises the possibility of more lead generation, and hence more sales. The eventual goal of redesigning your website is converting leads.
With a good website design, you can present its content to prompt visitors to subscribe or request for more information. You can generate more leads, and that can lead to more conversions.
How to Know If You Need a Website Redesign
However, you should make attempts to know if you should redesign your website. Make the following assessment to know about it:
Check Out the Website Speed
Checking out your website’s loading speed is a critical part of assessing whether your website needs a redesign. It will help if you keep in mind that most visitors expect your website to load within two seconds. If the speed is slow, it leads to high bounce rates, which results in a low Google rank. And what you get is a loss of conversions.
Inspect Google Search Console
Inspect the Google Search Console to determine whether your website needs a redesign. The Google Search Console is a tool that allows you to submit pages to Google to improve your SEO efforts. With the tool, you can assess your SEO rankings and identify issues affecting your SEO campaigns. If you see many warnings and issues, hire a web design agency to get your site redesigned.
By now, you must have understood the need for a website with a good design. It will help attract visitors, enable them to better understand your business offerings, make more conversions, and generate more revenues.
You need to present a clear and consistent brand message to your target audience through your website. Your slogans, brand voice, tag lines, value proposition, and mission statement reflect how well your website projects your brand image.
So, check out if your website is missing any brand elements. And in that case, get your website redesigned.