Published on December 29th, 2020 | by Sumit Bhowal0
What is Quality Content and How Can It Help Your Online Rankings?
We are all children of the digital age these days. No matter which generation you are part of, much of your success will depend on your online presence if you own a business. Word of mouth can only get you so far when such a large share of the public base their choices on what they find online.
With over half a million sites created every day, attention is one of the most coveted currencies in this climate. Businesses that can harness online users’ attention stay a step ahead of competitors. Achieving this goal hinges on content, the bread, and butter of local SEO companies. Let’s explore what quality content is and how it can help your online presence.
Understanding SEO and Content
What is SEO?
Search Engine Optimization (SEO) is the process of increasing the quantity and quality of online traffic to a given website. This traffic is brought through many strategies that improve the rankings of a given website on search engines.
This is so important because a disproportionate amount of traffic goes to the top few search results on Google. That means that the higher you rank, the more chances you have to snag a potential customer.
The Role of Content
‘Content’ refers to the wide range of media that can be found on a website. This range can mean writing, video, and other user experiences such as infographics or interactable components.
Why is content important? Well, a second ago, we talked about how SEO involves improving the quantity and quality of online traffic.
Quantity is self-explanatory, but quality is where content plays a crucial role. Quality traffic refers to users who are willing to spend more time than average on a website, interact with your content, and are more likely to convert. Content is what keeps these users engaged and coming back for more.
Content can also be used to implement keywords that people are searching for, therefore boosting your search engine ranks. When you add this to keeping users on a website for longer (another key aspect of SEO), it’s easy to see why it’s impossible to boost your online presence without quality content and why local SEO companies focus so much on this aspect of digital marketing.
How Does Quality Content Look?
An unfortunate number of businesses take content for granted. What can be found on a website is just as, if not more important, than how a site looks. Content isn’t just to fill a page; it provides the information users are looking for and what makes them return. Quality content must, therefore, be…
You can’t expect people to stay on a site without giving them something worth consuming. Creating quality content involves identifying your potential audience and answering the questions they may have. More than being told what they need, people want to be educated about their options and know why you offer the best alternative.
This can be done through writing that hooks the reader or interactive content like infographics. Videos are especially useful in this regard as people are more likely to spend more time on a page if they encounter a video.
One of the keys to making content people come back is establishing yourself as a thought leader in your field. Why should users listen to you? What can they take away from your content? How does this make you a trusted source? These are the key questions you should be asking when creating content.
This process is not just about hitting on keywords or search terms; that only helps make you more likely to be seen through online searches. You are positioning yourself as an authority, which means that those who find you take something valuable away from your content. That makes people more likely to return, trust you, and convert into clients.
Reliability and consistency are the same when it comes to quality content. This is not just about the information, but also about how often that information gets out there. It doesn’t matter how great your content is; if you’re only putting out one blog or video every four months, your chances of being seen drastically decrease.
When it comes to updates and posts, the more, the merrier. Multiple posts a day show optimal results, but this is one of those realms in which striking the balance between consistency and quality is essential. Better to have one long, high-quality post every week than one low effort update every day.
Take Your Online Presence to the Next Level with Quality Content
Content marketing is the heart and soul of SEO. Learning what goes into creating high-quality content will lead to higher traffic, a more engaged audience, leads, and conversion. Keep these principles in mind, and soon you’ll be seeing your Google rankings begin to climb.