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Published on November 16th, 2020 | by Sunit Nandi


4 Reasons Why Responsive Website Design is Important in 2020

Online businesses are on the rise. More and more people are waking up to the reality that if you want to be successful, you need a robust online presence that ticks the right boxes and gives your visitors a positive experience.

For many people, website design is a confusing entity. It’s shrouded in mystery, and everyone assumes that it’s challenging to do. Thankfully, with high-quality website builders around, it’s possible to create an impressive website without much fuss. For those who don’t want to fix it themselves, there is always the option of hiring a website designer.

There is one particular element of your website that needs to be present and high quality – responsiveness.

A responsive website can be viewed either on a desktop or on a mobile device. Most people use their cell phone or their tablet to view online content these days. And while websites are still regularly viewed on a desktop computer, we’re far more likely to reach for phones when we want to do a spot of online shopping or read up on something we’re thinking about purchasing or ordering.

Responsive design means that the site will detect what type of device the person is viewing the site on and adjust accordingly. Whether using a phone, tablet, desktop, laptop, or anything else, your visitors will have a quality experience and be able to see what they want to see, without any barriers or problems.

A mobile device has a smaller screen than a desktop computer, which means the site needs to be designed differently. Desktop design tends to be horizontal, i.e., using sidebars, banners, and other features to spread out the content. On a mobile device, the design has to be vertical, because such features don’t convert to smaller screen size. As a result, you need to focus on lasting or stacking functions, rather than spreading them out horizontally.

To be successful, you need to make sure that you cater to everyone. It can be a little like juggling several balls in the air, but high-quality website design will ensure that you don’t run into problems at the start.

You can run a Google check to see how responsive your site is, but you’ll likely need to make changes if you haven’t considered mobile viewing before.

To further press this point home, let’s look at four reasons why responsive design is so crucial at the current time.

The Online World is Competitive; You Have to Cover All Bases

The online world is packed with companies trying to do the same thing as you – attract customers. For that reason, customers know that they have a choice, which means you have to work harder to grab their attention. By allowing your site to work in a sub-standard way, you’re making life harder for your customers or potential customers. They’re far more likely to bypass your business and move towards one of your competitors instead.

Everybody Uses Mobile Devices These Days

Now more than ever before, we’re all attached to our cell phones. If you don’t focus on responsive design, you’re missing out in a big, big way. By not focusing on the road, a site responds to the device being used; you’re potentially upsetting a lot of customers and losing a considerable market share.

It’s the online version of a bucket with a hole in it – you’re not going to catch anything for very long.

A Non-Responsive Site Doesn’t Make You Look, Professional

Having a responsive website is impressive, and we all know that first impressions count for a lot. If you give your new visitors a negative impact when they first land on your site, they’re far more likely to press the ‘back’ button and go elsewhere. It’s also tough to change someone’s negative first impression of you. While you’re at it, make sure you check out to learn more about the benefits of a responsive website design. And not only that, they are one of the best people at designing those websites. So you’ll really be learning from the best who are in the trenches everyday.

However, if you have a responsive design that gives them what they need, you’ll impress them while also looking professional.

Non-responsive Websites Don’t Show a Clear Call to Action

Because a non-responsive site isn’t going to show everything in order, and, likely, links won’t go where you want them to, the call to action will be lost in the melee. As a result, visitors may be confused about what they need to do to gain more information or even how to place an order. It could all lead to lost business in a very swift manner.

Focusing on website responsiveness could be the difference between success and failure in this ever-changing online world.

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I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.

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