Published on October 29th, 2020 | by Sunit Nandi0
Improve Your Website’s On-Page SEO Positioning With These Tips
Within web positioning, one of the most important branches to reach the top positions in Google is on page optimization. In today’s article we will tell you how you can improve the SEO on page of your website yourself from within. We know that search engines take into account hundreds of factors to index and position websites. Therefore, we will have to analyze many other elements such as SEO off page, but we will see this in future articles.
Today we will focus on the essential on page SEO factors that you can optimize yourself within your website. The content of your page must be valuable content that provides relevant and quality information to your users. But only with this you will not be able to position yourself. Factors such as keywords, metadata, internal structure, image format, or external and internal links will be the key to climbing positions in search engines. We are going to see the most essential for you to start improving on-site SEO today.
SEO on page in the domain
When you type a web address in your browser, you do it because you know exactly what you are looking for and you know where to find it. For the search results to be the desired ones, the address must be easy for users to remember, and must also contain the necessary keywords so that we know what the web offers. When creating your web domain, keep in mind that it is short, easy to remember and easy to identify with your products or services.
SEO on page of metadata
The metadata includes the Meta title and Meta description. They are the small description that appear in the search engine results with information from the web. Both the title and the description should not be too long if you do not want it to be cut off and not read well. To be safe, try to be over 59 characters in the title and 159 in the description.
On the one hand, the Meta title has to include the name of your business and what it offers so that with a single glance the potential client knows who you are. On the other hand, the Meta description will help you sell yourself and convince your audience that you are what they need. Use the keywords related to your business so that Google indexes you and create a copy that explains in a clear and attractive way what your website offers.
SEO on page with keywords
The keywords are those that users seek to find exactly what they are looking for. Therefore, if you want to be the first on your list, you have to do an exhaustive search for the keywords that can be most useful for your business. In future articles we will tell you how to do good keyword research so that it is efficient, but now, tools such as Google AdWords will be of great help for this task. Once you have selected the keywords and you have verified that they are really what you need, use them in the content of your website, in the titles and descriptions. A tip: put them as far to the left as possible in the titles, they will be the first thing your users see and also Google.
Content structure to improve SEO on page
The content of your website like Children Books Illustration, in addition to being an added value for your users, also has to be well organized so that it ends up being quality content. Not only because we don’t get lost in browsing, but because search engines find all your multimedia content and can index it correctly. For this, it will be very important to use the H1, H2, etc. tags to rank your content. Each page must have an H1 title that identifies the main topic using keywords, followed by H2, H3… titles to mark the subsections. A good way to establish this order is to make a previous outline with the content of your pages and distribute the titles. This content organization work will be good both for your users, because it will improve the user experience, as for search engines, and it will improve your website’s on-page SEO.
Images matter in on page SEO
Adding images to your website is essential for it to be attractive and modern. We are in the audiovisual era, and now a picture is worth a thousand words. But putting them down will not do you much good and could even penalize your SEO. The weight of the images is important so that it does not slow down the loading time of the web. If a user reaches your page but the loading speed is too slow, they will go to another that is faster. Time is money, do not waste it. Therefore, make sure that your images are light, but that this does not affect the quality.
Another essential element in images is the ALT attribute. Do not forget it in any of the images you put, and use keywords to describe it. Search engines look at the ALT attribute to find the pages, therefore, if you use your keywords in it, they will find you faster and improve your web positioning.
SEO on page with internal and external links
To navigate your website, you can expect users to find everything themselves or you can guide them so that navigation is easy and intuitive. To do this, link your content with internal links that go from one page to another easily. Take the opportunity to guide your potential customers to where you want them to go, whether to buy your products or hire your services. Use the internal links to create quick and easy paths within your website, which is well linked internally. This, in addition, will also help search engines not to get lost and will correctly index your website.
It is also interesting that you use outgoing links on your website. Linking with external pages related to your business will add category to your page. But above all, keep in mind that they are quality links, with a good reputation and authority. If not, it could go against you and harm your image and your SEO. Creating a good link building strategy is also part of SEO positioning, and later, when we talk about off-page SEO, we will talk about it.
Create a blog to improve your SEO on page
Having a blog is a job that requires perseverance and dedication, but it will come in handy to improve the SEO on page of your website. Too static websites are not very well seen by Google, on the other hand a dynamic website that is regularly updated will be more highly valued. In the content of your blog you must use the keywords in the titles, subtitles and in the text, and take advantage of it to include internal and external links. Keep it updated and use the metadata to position it, in this way you will get an online presence and you will achieve web traffic through the blog. You can also take the opportunity to insert call to action buttons on the blog to encourage conversions. If you put in a little effort to keep the blog active, it will bring you benefits in the form of SEO positioning, web traffic and conversions. All advantages.
We have given you the basic keys to improve the SEO on page of your website and start positioning it in search engines. With these simple elements your website will be able to climb positions.