Business

Published on September 27th, 2020 | by Sunit Nandi

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The Value Of Web Design – Why Have A Great One For Your Business

There are millions of websites online and making yours stand apart is perhaps the biggest challenge. Everything boils down to design because it defines the first impression that the visitor gets on accessing the website. To a great extent, the first impression determines whether they will stay, explore your offerings and finally convert. Further, it also decides how they perceive your brand and whether they will be willing to invest in a long-term relationship. Apart from the obvious, there is much more that a design does. So you have some pretty good reasons to invest in a great design. Let us explain the value of web design beyond aesthetics.

Forms the basis of search engine optimization

Perhaps the most significant fact about web design is the impact it has on your search rankings. The elements and practices you use affect the way it is crawled and indexed by search engine spiders. Unless they are good enough, the site wouldn’t be able to get the ranking and visibility it needs. Ideally, it has to be user friendly in terms of aesthetics and navigation because Google favors the ones that deliver a great user experience. That’s the unspoken rule you have to follow if you want to rank and build a robust web presence with an SEO strategy that works.

Creates branding consistency

Getting new leads for your business is all about building up your brand. Your audience should be able to recall your brand and choose it when they want to buy the products and services you offer. Web designs go a long way in creating consistency for your brand as they replicate its presence online. When you make your own website, you go the extra mile to ensure that it recreates all the elements of your offline presence. The logo, theme colors, fonts, styles and tone of voice are just like what follow at all other selling channels. This practice supports brand recognition so that the audience can connect with your brand anywhere they see it.

Sets customer service expectations

The online audience has huge exposure these days because they browse through countless sites before picking the one they want to transact with. They can simply look at the site and judge how far you would be willing to take the customer experience. If you invest efforts in the designing your site, it is like showing them the willingness and commitment to give them the best. A warm and inviting interface makes the audience feel more welcome and entices them to complete the journey. Moreover, it allows you to beat the competitors who would also be investing efforts in designing their online presence.

Your website is the online real estate for your business, which is the reason why you cannot compromise with its look and feel. Not only does it decide the selling prospects for your brand, but also has an impact on the long-term retention and loyalty of the customers. So your web design should be nothing but the best!

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About the Author

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I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.



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