Published on August 3rd, 2020 | by Sumit Bhowal0
Why You Need To Market Your Small Business On YouTube
Business is tougher than ever these days. This is especially true for small businesses. You couple this with the fact that the COVID virus is out there forcing everyone to shop online and it only makes online business all that more competitive. For names that aren’t established or having a hard time getting established things can be even more complicated. And, this is where a lot of small businesses find themselves. They have a hard time competing with companies that are already established. Even is a company is established but new to the Internet, they’ll likely win over every time. Simply put, small business owners are constantly forced to think of creative and unique ways to get their products and services in front of as many customers as possible. And, you have to do this without breaking the break as well.
This is exactly where YouTube could come in handy. Despite what you’ve probably heard or what you might believe, YouTube can be one of the most powerful marketing tools. It’s been right at your fingertips this entire time and you’ve just thought it was for making and watching videos. No, that isn’t the case at all, as any small business can truly benefit from marketing with YouTube. Want to learn how?
Tap Into The Traffic
Whatever people are using YouTube for, there is simply no denying that they are using. In fact, it is one of the most used networks out there. With over 4 billion videos views daily, you shouldn’t have a problem stealing a couple of views away from the masses. This is a huge audience and while all of them might not be into your niche, you can guarantee that there are some that are. All you have to do is reach your audience by creating videos and advertisements that appeal to them. You can do this and post it on other people’s videos. Here are just some random numbers as to how big YouTube currently is: it is the 2nd largest search engine and the 3rd most visited website in the world, only behind Google. It gets 1 billion visits each month from people around the globe, it has over 100 hours of video uploaded every min, and it reaches more US adults between the ages of 18 to 34 than cable network.
Truly astonishing when you sit down and think about it.
Get Found On Google
If YouTube is number two and Google is number one, the ultimate goal will be to get on Google. Did you know that YouTube might be able to help you do this? And, if you buy youtube subscribers cheap in PopularityBazaar, you’ll be able to do it even faster than you’d imagined. How? Well, Google Universal Search, videos, images, news, book, and local searches are blended together in Google’s search results. This is done in an attempt to provide users with the most useful information when searching. Out of all of these search options, it is the video section that is getting more and more attention as of late. This shows that Google’s algorithm considers videos to be just as important if not more important than text-only pages.
Take advantage of this by writing high-quality articles around pertinent content and embedding them with even better videos. This will allow you to build backlinks to your site, which basically just means that you’ll greatly increase your chances of more people finding you on Google when they’re searching.
Create Content That Never Dies
How much content have you already created that you’ve just got sitting on your computer wasting space? Maybe you have it stored on a thumb drive, but that really is beside the point. The point is that you’ve got a butt load of content that’s just sitting there doing nothing. Once again, you can utilize YouTube for this content. All you have to do is re-purpose the content, which will save you a whole lot more time than creating new content from scratch. Just take some of your older videos, put a new twist on them, and upload them to YouTube.
Heck, you don’t even really have to spend a great deal of time re-purposing the content, as this is a practice that has already been established as an effective means of marketing. There is an entire market created around this type of content alone. Take a common blog for instance. It is something that can be re-purposed into a podcast, infographics, a presentation, or even a video series. Whatever you decide to go with, you’ll be able to attract more people than you imagined. And, you’ll be able to hook people along for the ride. Use one video to create 4 pieces of amazing content that’ll engage your audience and keep them coming back for more and more time and time again.