Webinars or Podcasts: Which One Should Your Brand Choose?
Webinars and podcasts make content more convenient and scannable for your target audience. They can help you build communities around your expertise while making you appear knowledgeable, approachable, and personable.
Both allow you to look outside the normal content types and set you apart from the competition.
How is this?
Nearly every marketer interested in growing their brand writes content for their blog and social media posts. They have informative landing pages, run intriguing ads, and have an email list.
By using podcasts or webinars, you set your brand apart while offering your audience a new way to interact with your content.
But which method would help you communicate better with your target audience?
In this post, we define factors that set both formats apart.
Let’s start with webinars:
Webinars
Webinars are live-based or pre-recorded video conferences that allow you to connect with target audiences from various locations. You can use them to educate your audience on your products, talk through their needs, or offer them multiple perspectives on a topic.
Why Should Your Business Use Webinars?
Make it easier for your audience to remember content: Webinars are great for multi-sensory learning. You can present information while incorporating features such as screen sharing, file sharing, pictures, drawing, video, etc.
Allow for more engagement: With webinars, you can answer audience questions in real-time, chat with them, and run polls and surveys.
Offer a targeted audience: Webinars require participants to sign up or pay for registration before viewing your content. They also run at a specified time, which means you can attract an audience interested in your products.
Easy to monetize: Most webinars require participants to pay a fee before accessing the content.
Easy to gauge audience satisfaction: You can manage your audience’s mood while gauging their reactions in real-time. This feature is great since it can help you determine whether or not you need to change tactics.
Podcasts
Podcasts are audio programs you publish either on your website or various podcast distribution sites. They help you reach people on the go since the audience can listen whenever they want.
Why Should Your Business Use Podcasts?
Allow you to generate leads gradually: Dividing podcasts into episodes allows you to observe listener growth over time. It also allows you to offer a more in-depth look into topics.
Help you reach a huge audience: Consumers can download podcasts for free on most podcast distribution sites like iTunes and Google Play.
Podcasts are convenient: Listeners do not have to log in at a specific time to listen. They can do so while commuting, jogging, cooking, or taking a walk.
You can polish them before publishing: Unless conducting a live podcast, you can edit your podcast content before posting.
Podcasts are easy to create: Creating and recording podcasts requires minimal equipment. You can even use a smartphone to record and publish your episodes. There are Text To Podcast tools for your help.
Which Platform Should You Use for Your Content?
It depends on the kind of content you have and how best you can help your audience understand it. If you want to support your content with visuals, use webinars. However, if your audience can understand without visuals, use podcasts.
But that’s not all you should consider.
If you want to make a more informed decision, check out the infographic below from FLOW. It offers a detailed look at the pros and cons of both content formats.
About the Author
Belal Atiyyah CEO, Omnovia Technologies Inc. Belal has had a 30-year international business career spanning energy and technology. He has a B.Eng. in Electronic Systems and a Masters in Business. His passion is strategic problem solving through technology.
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