Business

Published on March 10th, 2020 | by Sunit Nandi

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Growing Your Instagram in 2020

Instagram should be the go-to platform for businesses, brands and influencers alike. It gives you direct access to your target market free of charge, all you need to do is engage with them through your account.

Quantum Marketer recommends buying followers; however, this is bad practice because the followers are usually fake.

When it comes to your account, having a large following is important, as the bigger the follower number, the more people will want to follow you. This snowball effect can be difficult to get off the ground, so here are some ways that you can grow your Instagram.

Automation

Automation is one of the quickest ways to grow your Instagram account. It uses the tried and tested methodology of follow/unfollow and engagement. The entire principle of Instagram is validating other users, and in turn they will reciprocate. Automation helps you validate or follow other users at a rate that you couldn’t do without being stuck to your phone for 24 hours a day.

You can also set automation tools to like posts that fall into your predetermined categories, the result is that your content will also increase in likes and activity. By outsourcing these actions, you free up your time to work on what really matters, creating content and managing other aspects of your social media.

Automation is excellent at growing your account quickly, but unlike an organic growth service, you will need to configure this tool yourself and rely on the analytics it provides you with to build your engagement strategy. Whilst there is no goldilocks formula for bots, if you get your configuration to match your market, you will see an increase in your Instagram growth within the first 24 hours.

Automation Risks

The first risk of automation is that you cast your net too wide. It is easily done especially in the early days of bot configuration; it is easy to just pick the most popular hashtags and accounts and attempt to ride on their coat tails.

This won’t bring your account growth and could be the reason you aren’t seeing results. Before you configure your tool, have a look at larger accounts that are a reflection of what you are trying to achieve. Evaluate their audience, the type of content they are posting, when they are posting, what hashtags they are using and other data points. You can then replicate this into your strategy, which should then appeal to your market niche.

Another risk associated with automation bots on Instagram, is that the actions completed by the bot flag Instagram’s algorithms for suspicious activity. This flagging can get actions blocked or your account deleted. When you are configuring your tool, it is easy to consider maximising your growth opportunity, but you need to stay within the flagging algorithm.

Make sure that you set your automation to sleep for between 7 and 8 hours a day and don’t breach the 400 per day follow limit. Whilst this limit isn’t set in stone, many automations providers report that this is the highest limit they are willing to recommend.

Final Thoughts

Growing your Instagram doesn’t have to take up all of your time, it is all about maximising your reach with minimal effort so that you can focus on what really matters, be it creating content or other aspects of your business.

Automation can grow your account before your eyes, but you need to make sure that you know who your target market are prior to setting it up and letting it run. If you have these aspects on lock, you will see your account growth almost instantly. Whilst automation isn’t an organic growth service, it can really add to your follower number.

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About the Author

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I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.



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