Published on March 5th, 2020 | by Bibhuranjan

5 Benefits of Using a Business Intelligence Software

While business intelligence (BI) has always been a useful tool, a number of recent developments have allowed it to become a more accessible, versatile and powerful resource than ever before. Each successive generation of consumer-grade computer systems has provided greater processing power for less overall cost. Greater access to raw processing power combined with the ubiquitous nature of smart devices and other digital tools that serve to automate the process of data generation have turned data analytics and BI into indispensable assets that even small businesses and new startups can no longer afford to be without. From customer profiling to more versatile revenue intelligence software, the latest BI tools, resources and solutions have much to offer.

1. Improved Customer Profiling

Possessing a superior understanding of the needs and habits of their customers is a major advantage that no business can afford to pass up. BI software that can be used to construct more accurate and complete customer profiles makes it much easier to market to specific demographics, instruct employees on how to best please certain types of customers or to maximize the opportunity for repeat business and future sales. Powerful data analytics software and applications are making it much easier to assess and identify aspects of customer behaviors that would have otherwise escaped notice.

2. More Efficient Workflow and Business Processes

While customer satisfaction is of paramount importance, there are other concerns that need to be addressed in order to ensure a successful business. Finding ways to optimize efficiency throughout the operation allows businesses to curb overhead costs as well as enhance the productivity of their workforce. With so many different aspects of an operational process that may need to be assessed and considered, attempting to boost the efficiency of workflow using only established methods and conventional tools may be all but impossible. Automating the process through use of BI software can allow businesses and organizations to achieve a surprising degree of overall efficiency.

3. Enhanced Revenue Management

From product placement and upsell tactics to finding ways to provide potential customers with the little extra incentive they may require in order to make a purchase, the best revenue management strategies can make quite a difference. Businesses who lack either the raw data, insight or vision needed to devise a strategy capable of delivering superior results could end up missing out on a great deal more than they might realize. Investing in full-featured revenue intelligence software, applications and other digital resources can often be the best way to approach the situation. Automating the process of data generation or collection or being able to translate customer account information, transaction records and other bulk data into actionable information can be of immense benefit.

4. Superior Marketing and Promotional Strategies

Lacking an effective advertising campaign often means that even the most promising businesses may find themselves struggling just to survive. Being able to leverage marketing efforts to greater effect or to fine-tune promotional tactics in order to better focus on specific demographics can both go a long way towards ensuring a successful advertising campaign. A lack of BI can be a serious obstacle, one that could keep businesses from marketing themselves more effectively. BI software can shed some much-needed light on which aspects of a marketing campaign are having an impact and which promotional tactics may be doing little more than wasting time, effort and resources.

5. Identifying Emerging Consumer Trends

Consumer trends are rarely static for long. New fads, evolving styles or other developments that may alter the needs and habits of a business’s clientele can develop seemingly overnight. While organizations that are able to identify an emerging trend early on are far more likely to better position themselves to take advantage of the changing needs of their customer base, businesses that fail to spot a new trend could soon find themselves at a real disadvantage. Data analytics and other BI resources can help companies to better understand the needs of their customers and clients and to adapt to emerging consumer trends more quickly and easily.

BI software can be a vital resource, one that has the potential to benefit many aspects of daily operation. BI and data analytics can play a key role in everything from marketing and promotional efforts to creating and updating customer profiles.

Tags: AI, business, intelligence, management, marketing, revenue, software

About the Author

Bibhuranjan Editorial Officer, technofaq.org I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.