Published on February 14th, 2020 | by Bibhuranjan


What is Search Engine Optimisation and Why Does My Business Need It?

Every business requires a very strong inline presence in today’s digital business world, and that can only be achieved with the help of a leading search engine optimising (SEO) company. In this article we will take a look at what SEO is, and how it can benefit your business.

Search Engine Optimisation

Simply put, SEO is the art of improving a website’s ranking within a search engine when the right keywords are used, and when you consider that millions of online shoppers use search engines every day, looking for products, SEO services are not something you can afford to overlook. The obvious goal for the SEO company is to get their client’s website on page one of the search results when the popular keywords are used, and they have several methods and strategies to achieve such a goal.

Using the Right Keywords

The SEO company have ways of knowing what are the most popular words used in searches, and once they have identified the most popular regarding your industry, these key words would be placed at specific locations on your website. SEO is a very precise science and the SEO specialist would have in-depth knowledge of how Google and other search engines use algorithms, which enables them to improve a website’s rankings.

Helping Customers Find You

When an online shopper is in need of your products or services, he or she will no doubt use Google to source their needs and the closer you are the top of the search results, the better. If the right keywords are used and your site comes in on page 7, for example, there is little chance that the shopper will find you, as most people find what they are looking for on the first or second page of the search results. Boosting a website’s rankings does not happen overnight, indeed it could take a few months to make the site appear within the first couple of pages of search results, plus you need ongoing SEO work to ensure that it retains its position.

Driving Traffic

The primary goal for the SEO provider is to drive traffic to their clients’ websites and there are several strategies that can be used to do this. Outreach blogging, for example, is one very effective way to boost site visitors, which involves professional content writers producing engaging blogs on every aspect of your industry. These blogs contain carefully placed links that lead to the client’s website and the blogs are posted on independent blogging sites that have a very high volume of readers, and when a reader clicks on the link, he or she will be taken to the client’s landing page.

If your business is not enjoying the benefits of SEO services, this is something you should remedy as soon as possible, and with a simple Google search, you can be talking to a professional who can transform your business and help you smash those sale targets you set.

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About the Author


Editorial Officer, technofaq.org I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.

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