Published on January 27th, 2020 | by Sunit Nandi0
Trends Shaping the Future of the Gaming Industry
The gaming industry is growing at a rapid pace globally. With the elevation of eSports to mainstream status, both the business and consumer side of gaming has become quite rich with opportunity. Regardless of this hype is a passing trend or will become the new norm, what is perhaps most prevalent is the role of digital media in shaping the gaming industry, media, and entertainment in general.
The trends that will shape technology, business and consumption of gaming content is what we will take a closer look at in this article.
Latest trends in gaming technology
Thanks to technology, gaming has become even more accessible. An industry that was once dominated by consoles and computer screens have now ventured into mobile devices as well. Almost every game that is available online has a mobile version. There is a bingo apps that complements an online gaming site. There is a mobile version of Mario Kart and many other popular games that used to be exclusive only to consoles or PCs.
Another disruptive technology is virtual reality. Gaming companies are teaming up with entertainment and media giants to maximise this innovation and provide consumers with a new and exciting way to enjoy gaming content.
The trends in business
Of course, with all these trends, companies need to make sure that there is value in adopting a new model to distribute their content. Nowadays, many developers come up with free content and focus on selling in-app purchases. Gaming companies now rely heavily on engaging fans so that they can boost sales.
Another trend that gaming companies are starting to consider is offering game content fit for various screens. With more and more consumers focused on mobile content, it pays to have a mobile version in addition to the traditional console and PC variant. This strategy is brilliant because it opens up the world of gaming to a new generation of audiences and potential consumers.
Gaming consumer trends
Lastly, we will take a closer look at the trends that are directly impacting how content is viewed, consumed, and shared. First, there is a significant focus on involvement. Consumers, especially the young ones, love to create, and being able to share their creation with fellow enthusiasts adds a new facet to their enjoyment. Even celebrities participate in eSports competitions, stream content online, and encourage others to participate.
Indeed, gaming has infiltrated various media channels, and people who are not gamers themselves often get fascinated by watching eSports competitions streamed live on YouTube and Twitch. Imagine what the industry will be like in the coming years, with these trends continuing to shape the consumer landscape.
In conclusion, the gaming industry is dynamic and exciting. There is much to look forward to if you are one of the millions who love gaming content. In addition to the latest content, gadgets, technology, and entertainment channels, you can also expect gaming companies to continue to listen to what appeals to their target audience and tweak their business model to better cater to what the public wants.