SEO

Published on January 24th, 2020 | by Bibhuranjan

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Tips for an Effective Youtube Strategy

YouTube has modified its requirements to belong to the partner program and monetize videos. It is true that these measures were necessary to guarantee content quality for their advertisers and video marketing, but it is also true that many small creators will be affected.Today to monetize your videos you must have at least 1,000 subscribers and 4,000 total hours of playback in the last year and it is easy now with stormviews. If you still do not get these figures it will be necessary to redouble your efforts and create a YouTube strategy that will raise your numbers as soon as possible. Here are we are updating some tips:

Create Content to Relax

YouTube is not a platform for short videos like Vine or ephemeral ones like Instagram or Snapchat Stories. Today users use YouTube adopting an attitude similar to the one you have when watching TV. They can sit comfortably after arriving home and enjoy entertaining and informative videos even if they are extensive.

High Retention Videos

You must forget about the obsession to create viral videos and instead create content that keeps the user’s attention until the end. Remember that the number of visits is now secondary and what really matters is the playing time. For the platform that is a greater guarantee that these are videos that are liked by the audience.

Follow the Same Line

You must be consistent not only in the frequency with which you publish videos, but also in ensuring that they follow the same format so that the followers identify that it is your channel and know what to expect with your videos.

Invite to Action

Be sure to invite viewers to subscribe, like or ask to leave comments. Never assume that they will. Another important tool is the screen at the end of the video, an excellent way to keep those who finished watching a video within the channel, suggesting more content that complements the information and thus avoid being directed elsewhere.

Create a Faithful Community

The great advantage of YouTube is that the communication with the audience is bidirectional. Subscribers know that they can participate by commenting and expect the channel owner to be attentive to their opinions.A channel where subscribers are taken into account generates in these loyalties and a sense of belonging.In addition to responding to users, you can subscribe to their channels and leave positive comments.

SEO Optimization

In order to reach those viewers who could become subscribers, it is necessary to have a good exposure. This is only obtained by working the SEO of the videos to be in the first search places.

Include keywords that you identify as relevant to your audience within the title, description and tags of the video How to find them? as simple as introducing in the searches some term referring to the theme of your video and many ideas will automatically be displayed that you can use with the guarantee that they are popular, because they are search terms performed previously.

The Importance of Thumbnails and Descriptions

Among so many videos with similar themes, what makes a user choose one and not another? You can do the test yourself, do a search, observe the results, what catches your attention? Surely those with a simple but striking image (many elements in such a small image are counterproductive) and describe what the video is about, as well as a title and description that promise to solve the reason for your search.It includes images of good quality but not very heavy, with bold text that promise the value of the video, colors, striking shapes, titles and descriptions with keywords.

Create Smart Alliances

Collaborate with other brands, creators of video marketing or influencers as long as all parties benefit.A video in which two influencers collaborate will give greater visibility to both. If you are a brand and you will work with an influencer, you should carefully review their work to ensure that it goes according to your image, brand values ​​and that their followers have the same profile as your potential clients also you can take help and hire stormviews experts.

Promotion in Other Media

It is essential within any digital strategy to use all possible channels to promote. Share your content on networks, create a post on your blog that describes your last video, place a link from your channel in the signature of your emails, etc.

There is no universal strategy on YouTube, but these basic actions will help you have greater visibility, gain new followers and keep your attention. Remember that the main thing is to identify what the user wants to see and in what format he would like to be presented; get him to feel sufficiently involved with your channel to make him a faithful spectator.

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About the Author

Bibhuranjan

Editorial Officer, technofaq.org I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.



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