Published on July 11th, 2015 | by Guest0
5 Key Things to Test to Achieve Popularity for Your Mobile App
Every other tech blog is eager to advice you on what works best for your mobile app and what does not. The suggestions and advices in this increasingly competitive landscape of mobile app will only make any difference when the entrepreneur behind the app will be relentless in making it better for the users. That is actually the quintessential aspect for majority of successful apps. Achieving popularity, gaining a strong customer retention rate and growing in revenue, all these just do not happen overnight as far as the experience of majority of successful app goes. It needs continuous testing of components and addressing issues that are proving detrimental for the app to become popular. Let us discuss here on 5 key things of mobile apps that you need to test to achieve better popularity.
- User Interface
While richer, faster and simpler user interface has become a necessity for mobile apps today, you cannot afford your app to offer anything otherwise. When conducting UI testing there are plenty of elements that require consideration. First of all, do your users consider speed more important than anything else? Does the app UI perfectly relates to your business requirement? Is it simple and quickly engaging? Does it use device features to optimize functional ease? Trying and testing your app to achieve these aspects would be crucial for the success of your app.
- Website Landing Page for Your App
The landing page of your app on your website is a crucial marketing component. In more than one ways landing page can impact downloads of your app. But let us understand how landing page can benefit your app by guiding the users to your app. Landing page basically serves two purposes, respectively as, for directing the website traffic to your app and secondly for capturing the email addresses of the users so that you can engage them with your app on a continuous basis.
Now for making the web landing page effective for your app it is important to keep testing the key app components of the landing page like the headline, description, etc. Particularly give attention to offer really catchy headline that can draw visitor’s interest quickly. Always try and test multiple headline options to assess which one is likely to impress your audience most. Secondly, make your landing page copy sweet, crisp, short and precise. Focus on the readability and contextual aspects. Tell the users why you are taking their email addresses in clear terms. There can be a variety of reasons like informing on future updates, informing on free guide, eBook or freebies offer. Always objectively judge from the user’s perspective as what can draw their interest and what cannot.
- Marketing Channels for the App
First of all, this high time to understand that every different marketing channel cannot just work for your app. Knowing what acquisition channel and marketing will work best for your app is the key to your achieving success. There are too many user acquisition options to choose from including social pages, ad campaigns, search engines, etc. and there are various platforms like Google, Facebook, Twitter, YouTube, etc. But before deciding to zero on your focus on a channel or platform it is important to know where majority of your target audience spend time most. Obviously, initially it may be harder to judge exactly where from you are likely to make most users or valuable users and so here also you need to test and try various channels.
Testing various channels and looking at the download figures and user behavior metric closely with app analytic tools will finally give you the insights as which acquisition channels or marketing paths are giving you higher downloads and ROI. Now when it becomes clear as where from you can enjoy higher conversion and profitability, concentrate on those channels and try to optimize your marketing activities on them in every possible way. You can obviously maintain simultaneous effort in other channels for augmenting your efforts and chances of output further.
- Suitable Monetization Model
Finally, to run an app like a business you need to have a strong monetization model and deciding on which monetization model works best for you is the key. Is your app able to create enough value for the users as soon as it landed on the app store? Did your pre-launch marketing strategy worked nicely for creating widespread interest on your app? If yes, then you can consider charging an upfront fee for your app from the users. But in case of most apps the user remains uncertain as to what extent the app can be useful for them. In such cases obviously such direct sales model will not work.
Freemium model is popular across the app stores and platforms because it provides the ease of having the basic experience of a free app version and then deciding for a premium version with more features and usefulness. But, there are too many apps that just adapted to this model without considering to what extent this can benefit their acquisition and revenue earning. First of all, the free version must hold sufficient strength and usefulness to make the user feel how it’s unique and irreplaceable position and then only they can be pushed further to download the paid version for an even better experience.
- User Feedback
User feedback is a wakeup call for either opportunities or for issues that are creeping under and you need to make your ears open to them. Basically there are two broader types of user feedback that you can consider, respectively as, direct feedback from the app users and the feedback that you assess by studying the user behavior and engagement data and trends.
In case of addressing direct feedback you have to consider all types of issues raised by the users including request for a new feature and secondly with developer team you need to identify the main problems and ways to optimize the app for the users. As for indirect feedback app analytics integrated within the app will serve you the user engagement, retention and user session data from time to time. Studying this pool of data and trends you can assess which areas in the app can be optimized and enhanced to ensure better user experience.
About the author:
Juned Ahmed is a co-founder of IndianAppDevelopers.com, a leading mobile app development company; He is obsessed with mobile app development India latest trends in iPhone and Android application development. Feel free to reach him out on Twitter.