Published on January 24th, 2020 | by Ali Dino


All The Different Reasons Your Business Cannot Operate Without Call Tracking Software

Call tracking can help you track your calls, easily. Here is a look at what your business can achieve by using a call tracking software that works.

Did you know that there are more than 3.65 billion smartphone users in the world today? The use of smartphones is increasing rapidly, and so is the need for businesses to innovate. No longer can they ignore potential leads that can come through phone calls.

As a business just starting out, you probably don’t have the budget to spend on crazy advertisements. So, how do you get the ball rolling? Knowing who your customers are and who you’re trying to reach is essential.

call tracking

The Top Reasons Your Business Will Love Call Tracking Software

Call tracking can help you track your calls, easily. Here is a look at what your business can achieve by using a call tracking software that works.

1. Get a Unique Number for Every Customer

By implementing a couple of lines of code, you can have a unique phone number for every visitor. Yes, imagine having different phone numbers for your visitors depending on where they’re from or how they found you, whether it was on a web page, by keyword, search engine, or even the domain name.

The dynamic phone numbers make it easy to organize customers according to their needs, when they called, or what they’re looking for. In short, tracking offline conversions becomes a lot easier.

You can even pick your own local phone numbers. In turn, you can use these numbers to know how your inbound call marketing strategies are working.

2. Businesses Can Reach Customers Quicker

With call tracking, It’s easy to track the location of where your callers are from. Knowing the geographical location can help you understand your target audience better. You can understand what kind of business can flourish in any particular area. You can come to know about the taste and trends a particular community is following. Knowing your customers so closely can help you introduce your business more wisely. With automated inbound call tracking, you don’t even have to make an effort.

Since you know who is calling, it doesn’t matter if you aren’t able to pick up their call immediately. Just call them back as soon as you can, during your business hours, and you’re good to go. Reach out your customers, understand what he is demanding and give your best. No more worries about losing out on potential clients simply because you couldn’t answer the phone.

call recording

3. Develop a Better Digital Marketing Strategy

Most call tracking programs have their very own dashboards. You get data that you could use to understand your audience better, and can even integrate with Google Analytics. Anyone who is looking for any particular brand would love to access through calling. So adding a call option would be a great idea to boost business.

4. Know Which Strategies are Working for You

Find out which of your lead generation strategies are working and which are falling flat. If nobody is calling your business, all those dollars spent on advertising are being wasted.

5. Achieve Higher ROI

The best benefit of call tracking software is that you get to track your offline conversions.. You can see which pages or print advertisements a particular lead came from. If you find a particular source offering a higher ROI, you stick with it – and vice versa.

6. Speech Analytics Makes Things Easy

Any business organization that is using or has used speech analytics for call tracking will tell you that speech analytics is a must-have. Have you ever wondered why even though your business might have the proper call tracking tools, it’s still not able to increase its sales?

What if it was easy to connect with customers and get positive customer feedback satisfaction and ratings? If your business lacks speech analytics, even with its most effective call tracking tools, it will come up short. The speech analytics market is evaluated to develop from $589.2 million today to $1.6 billion by 2020, and if your call tracking software doesn’t have it, you’re missing out.

With speech analytics, your calls are transcribed into text within minutes, automatically. Speech analytics, in many ways, is fundamental if you want to understand your clients better. It is the most precise articulation of what the customer said and can help you offer a better experience. Plus, it helps you weed out problems in the customer support department and create a more cost-effective strategy.

speech analytics

Call Tracking for Your Business – Something You Can’t-Miss Out On

Call tracking doesn’t just help you know who your customers are — or find ones you haven’t been able to reach before – it provides valuable insights about your business and streamlines your operations.

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