Published on December 31st, 2019 | by Sumit Bhowal0
Search Engine Optimization Tops for Dentists & Orthodontists
A recent study revealed that around 9 percent of US citizens highly value their oral health. In fact, they believe that oral health plays a key role in their overall health. So, what does this mean? It means that Dentists & Orthodontists have a key role to play when it comes to health. But wait, there are hundreds of thousands of Dentists & Orthodontists out there. So, how do you cope with the ever-increasing competition in this sphere? Are you just going to sit there and wait for clients? Well, the good news is that you can leverage SEO and grow your practice. With SEO, you can increase your online visibility, generate more leads, and get more revenues. Along these lines, here are top Dentists & Orthodontists SEO tips you can implement and take your game to the next level.
Choose the Right Keywords
Keywords define your service offerings. So, choose them wisely. Whether its voice chat or Google search, having the right keywords can help you rank higher on Google and get more leads. Keywords help people reach you faster. For instance, if your service is around gynecology and you are based in Ohio, your keywords can look like this:
- Best Ohio gynecologist
- Ohio gynecology Services
- Reliable Ohio gynecologist
- Best Ohio Orthodontist
- Dental Surgeon Ohio
However, it advisable to ensure that your keywords are targeted at the dental sphere. There are so many keyword research tools online. Leverage them to get the best keywords for your website. You can create a lot of variations. The bottom line is to get creative with your keywords.
Understanding User Intent When Targeting Your Keywords
User intent is key when rolling out an SEO for Orthodontists campaign. So, understand what users are looking for. Try to address their main pain points. Understand what navigation keywords are. Take note of informational and commercial keywords. Also, don’t forget to understand the transitional keywords. Understanding these four types of keywords will help you address what the reader is looking for.
Good Web Structure
Create a good website. Ensure its navigability is good. Also, no user will want to stick around a website that takes ages to load. So, ensure the loading speed is excellent. Don’t forget about making your site mobile friendly. Leverage on internal linking. With a good user experience. Google will automatically rank you high. This means that you will be found easily by users—which will go a long way in fetching you more leads.
Optimize Your Practice for Local Searches
Take your game to local SEO. Let your local community find you easily when searching for dental services. Make use of Google My Business benefits. Add your business establishment to the local listings. Encourage past clients to leave reviews
Content can give you an instant uplift. So, create a lot of content in your area of specialization. Create original and informative content. Focus on long-form content. With content, you give your clients valuable information that can convert them into active users and leads by extension.
SEO is making things happen as far as digital marketing is concerned. With SEO, you can transform your practice and give it a real boost. The above are top Dentists & Orthodontists SEO tactics you can implement and become that big timer on the market. Plus, if you don’t have the time to do SEO, you can still hire an SEO expert and watch your fortunes grow.