Audio and Video

Published on December 16th, 2019 | by Sunit Nandi


How Can You Improve Video Conferencing Adoption in your Business?

As a business, you’ve always got to be looking to progress and improve if you want to stay at the forefront of your industry. A lot has changed in the corporate world in the last decade, nothing more so than the ways that we collaborate and communicate. Video conferencing platforms have made huge advancements that allow us to connect with everyone that we need to with ease. One of the biggest challenges faced when trying to utilise video conferencing technology is the adoption of both the platform and the concept – this becomes an issue when the people within your company resist and resent the changes that you’re trying to implement because they either don’t know how to use the technology properly, or don’t know the benefits of starting to use the platforms that attempting to integrate. We’re here to give you a few pointers on how you can make the adoption of video conferencing a little less painful – check out our top tips below!


The number 1 way to ensure that your adoption process goes as smoothly as possible is to give your staff the training and information that they may be lacking, which enables them to fully make use of the technology that’s at their disposal. This can be through tutorials for introductory sessions, or perhaps through the use of a digital adoption platform, which is a service that’s integrated within your apps and gives hands-on guidance on how to use the platforms to their maximum potential so that your staff can streamline how they work. This should allow them to operate in the most efficient and effective manner.

Without education, your staff may not see the benefit that using the new technology and platforms presents to them, so they may brush it off, not use it at all, or use it very tentatively when they do use them. With the right direction, guidance, and support, they’ll be able to effectively use these advanced platforms such as video conferencing technology, allowing them to collaborate, communicate, and work in a more streamlined fashion with fewer problems faced.


Video conferencing comes in a range of different mediums, with different platforms available to offer variations on the system to suit your requirements. There’s everything from Cisco Webex to Microsoft Teams Rooms available, which can be arranged in cloud form for on-the-go versatility or as a full room arrangement that helps you to make the most out of your video conferencing tools. Video conferencing rooms can be designed in a range of different sizes and styles to suit your company; whether it’s small huddle rooms for creative brainstorming sessions or a large board room set up for shareholder meetings, you’ll be able to create that using a combination of platforms, software, and devices.

If your team is already using the Office 365 platform, you’ll really be able to make the most of all of your platforms by using Teams or a Teams Room – these are specifically designed spaces that help you to better utilise the tools at your disposal to create a more effective, efficient, and immersive video conferencing experience for the users.


In order to get the most functionality possible out of your video conferencing software, you’ll want devices that are capable of running the software as effectively as possible. Recently, the Microsoft Surface Hub 2 has become a leading device in the collaborative fields, integrating a wide variety of functions into one simple device that can be kept stable or taken on the move. The Surface Hub 2 is a high powered tablet built for communicating and collaborating that featuresC high-quality video, an inclusive microphone, Office 365 and Teams integration, and a host of other tools that make it one of the most sophisticated devices to use in any meeting space.

Improving your video conferencing adoption is a vital step towards properly integrating these platforms into your day to day operation, which in turn helps you to utilise them to your advantage regularly. Whichever platform and device combination you choose, remember to show your staff the benefits of using these new services and systems, whilst also ensuring that you educate them on how to use those tools.

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I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.

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