Published on November 10th, 2019 | by Bibhuranjan


UX Design Agency in San Francisco: Why Do You Need It?

User experience is undeniably important in digital marketing. It keeps the loyal customers to come back and purchase the products that for them are the ultimate solution to their problems. Every customer’s journey with your brand should be meaningful. That’s why it is quite necessary that you hire a UX design agency in San Francisco to help you in crafting a wonderful UX design for your business.

What does it mean by user experience? According to this Forbes post, a UX experience constitutes the overall experience of the users pertinent to the available products (or services) on the market. With respect to a business website, it connotes the navigational and holistic journey of a user from the time he opens the first page until the last page he browses.

A digital user experience is the specific interaction between the users and the digital products, i.e. a website or an app. When such interaction is satisfying enough, it makes every user happy and fulfilled. It then leads to appreciation and positive impression that once becomes contagious can create a domino effect. Providing an excellent user experience is what the expert UX design companies, like UX Planet, always deliver.

UX should be part of product development, says this UX Design Agency in San Francisco.

In developing a product, there are some important steps that have to be followed. Ideally, you should do these processes:

  • Brainstorm for varied product ideas
  • Analyze and evaluate the ideas
  • Have feedback from the ground
  • Select and analyze the target market
  • Determine and evaluate the involved competitors
  • Have prototypes and test the market
  • Prepare for the initial and final launching

But wait… Today, giving emphasis on the inclusion of a UX design should not be taken for granted. Designing a model that serves as basis on what to give to the target audiences is important. That’s why it is a must that you hire a UX design agency to conceptualize your overall user experience design. The design itself should be reflected on the products that are going to be created.

A UX design serves as the umbrella of the 7 stipulated steps above. It anchors a general idea which is to provide products that are helpful, useful, and usable. This is one of the reasons why UX and UI must interplay, interconnect, and work together. For the benefits of the customers. This is the main essence why you have to make sure that a UX Design Agency San Francisco is going to be hired to help you in this aspect.

Reasons Why You Need to Incorporate UX Design in Developing Products

Simply put, you can’t realize a particular product without an architectural information. Brainstorming for product ideas can hardly be started and finished if you don’t have references and bases. That’s why you have to go to the ground through research, interviews, and other hands-on methodologies. Brainstorming can become fruitful only if you know the exact situation of the customers you’re trying to target.

Once you already have the rough data from the ground (where the target audiences are found), you need to brilliantly evaluate and analyze them. It is the next step in the entire chain. But you have to be very careful since coming up with an intuitive design project is a challenge, never an easy thing.

If you think that after conducting a series of personal interviews and actual research it is enough already, you’re wrong. You still need to look for additional feedback from the masses. The cultural aspect of your target audience is a complex matter. It has to be understood and perceived deeply. In other words, a deep sense of understanding the cultural foundation of the audience is what can make your products helpful and usable.

You need to select as well the target market because without a target market, your UX design can be floating in the air. It seems like having a building without pillars. How will it look like? It’s hard to imagine. Choosing the market is a critical aspect of product development and it has to be incorporated in the overall UX design.

Competition comes next and it must not be put into oblivion. You always have to consider that your competitors can make you healthy. A UX design team must investigate deeply the activities and performance of the relevant competitors. By doing this, it can then be easy to infer for conclusive facts that are attached to the user experience framework. It is essential that you know the distinctive business entities you’re competing with.

Another thing that is related to the significant value of a user experience model is the creation of prototypes. These are models that are used to test the market. These are replica of the products you’re going to launch soon digitally. Once a UX team is able to develop a nice model of a particular product, the market tends to give feedback for analysis and evaluation. It can further lead to more enhanced ideas that are substantial for the final product development.

Before the eventual launching of your products, ask yourself this question: Am I 100% ready considering all the aspects involved? The answers may differ from various startup owners. But the general sense is that you should be ready when you’re going to launch and offer the products created out of a nice UX design.

Why Do You Need a UX Design Firm?

Simple. A UX designer can help you elevate the usability level of your products. He can help you build and design your whole product idea. Hence, you should keep this in mind – a user experience approach should be part of product development.

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Editorial Officer, I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.

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