Business

Published on November 15th, 2019 | by Sunit Nandi

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Lead Generation Lifehacks – LinkedIn 2020

The actual story is going to be going through main hacks that use lead generation companies on LinkedIn to get more hot relevant leads. I’ve had so many people message me asking how they can optimize what they do in that system and their strategy to reach out to the right people and retarget them without using paid traffic.

Go through tree main LinkedIn lifehacks:

Gated content

Gate content means content that somebody has to give you information to access so a good example of that would be they have to give you their email address to receive your free ebook or to gap part of your like mini-course.

Gates are a content marketing lifehack because they are a powerful tool for automated lead generation. Actually, gating regular content isn’t always the preferred solution for maximizing the viewership of article, presentation or report, for example. Requiring prospects to complete a form who downloads your ebook can reduce the number of potential clients because some online users are still not enjoying sharing their personal information in exchange for your offer (don’t forget about GDPR  limitations).

Ungated content allows visitors to access the information without filling out any forms or providing any personal insides except data from the browser.Typical examples of ungated content are public blogs, open infographics, videos, and some case studies. Content without a gate can improve your brand trust with prospects because it removes roadblocks to valuable information. It’s a trade-off, though, because although ungated content can increase views, lead generation can suffer if you’re not utilizing contact capture.

Smart comments strategy for LinkedIn

Comment strategy is a concept author came up with a couple of years ago when people were asking me how to build an audience on Instagram.

My advice was to find the top-performing posts in your space by searching relevant hashtags or looking at the “top posts” in your area — and add your “two cents” in the comments.

Not fluff comments that so many bots leave, but something meaningful that shows that you consumed the piece of content.

Do that all day, and you’ll start building a community and a personal brand.

What people don’t realize is, the same strategy can apply to LinkedIn.

There are different ways you can find trending posts, but follow the white rabbit:

  • Search things that matter to your world
  • Read and understand post
  • Leave the most relevant comment

Add your profile link to your email signature

Meanwhile, you produce content and distribute it on LinkedIn, the people who see it are those who follow you (or are connected with you) and those who follow the hashtags that you’re inserting.

Here’s an example of hack to build your custom audience if you’re beginning without numerous connections:

If you’re persona who spends a lot of personal or business email, add your LinkedIn profile link to your email signature. This is actually working hack for lead generation for IT companies.

It’s a smart and secure solution to obtain more growth on your profile and increase the number of active and loyal followers. As you get more and more connections for your network, it could be the match that starts the process of your content getting higher reach.

Share Content with SlideShare

Slideshows have gotten a sleek new update with LinkedIn’s SlideShare. This free slideshow uploader lets you create your very personal custom presentations and then publish them online.

Like all things social, you can tag your SlideShares with actual keywords that make them more open for search engines. The most popular presentations make it to the homepage of LinkedIn, which always posts a list of Today’s Top SlideShares.

If a `lead wants to know about such and such a topic and they search for it and your SlideShare pops up, you could have just made yourself a brand new customer. You can and should upload SlideShares about a variety of topics, as LinkedIn categorizes SlideShares by almost every category imaginable, such as business, art, tech, finance and economy, careers, food, entertainment, education, health, mobile, retail, politics, science, sports, and so much more.

B2B is far more personal than B2C

Probably one of the most counter-intuitive insides of B2B marketing is that it’s often far more personal than B2C. Selling to business means selling to the director of a part of a business, the CEO, top manager or company founder. You can even buy lists of contact info, such as a list of all the CTO’s in the Bay Area. Read more about how to develop Ideal Customer Profile.

For high-value B2B sales (anywhere from 10k-millions, depending on the industry), the sales cycle is also relatively long and may include a large amount of interpersonal contact between sales staff and the contact person.

This often comes as a surprise to new entrepreneurs, who often have more experience as a consumer than as a corporate buyer or seller.

B2C marketing and sales might feel personal, but it isn’t. Because B2C marketing is by nature a wide net, marketing is more about archetypes and personas. Marketing might feel personal to the consumer, but they are just in a big bucket with others similar to them. In this case, effective marketing is not about getting to know the individual well but rather gaining an awareness of clusters of people — how to group and sort people so they can be targeted en masse.

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I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.



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