Marketing

Published on October 9th, 2019 | by Guest

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CPA Affiliate Marketing: Commissions Without Selling

Actually, what you may really be asking at this point is: What is CPA Affiliate Marketing? It’s really not too complicated. CPA Advertising refers to a strategy called “Cost Per Action” marketing. What actually happens is that the affiliate is paid a commission each time a person follows the link they have provided to the company’s website and takes some specified action. Typically, this might involve providing some sort of personal data (perhaps Name, email address, and Zip Code) into a registration form. Another example might be one in which the prospect must download a toolbar to their browser, or accept a free trial of a product.

Today’s business climate is one of heavy competition, one in which a company must have a lot of advertising exposure to keep up with the competition. For a company to accomplish that, it needs to establish contact with as large a group of potential customers as it possibly can. Once they have created that audience, then they can get down to the business of marketing their products to them.

CPA advertising is rapidly becoming one of the most desirable ways to advertise online. CPA (sometimes also known as PPA, or pay per action) sets up a situation in which the marketer earns a commission each time a visitor completes a particular action specified by the client company.

Action Type

The type of action that the prospective customer must take for the commission to be earned is specified by the company. In some cases, the action might be buying a trial product from the company, or accepting an introductory service for a limited time. Most often, it is something less complicated – filling out a form with their email address and name, or perhaps one with full address data. In other cases, it might involve downloading some free software. In each case, the commission paid to the affiliate will be based on the action required.

Once a CPA campaign is started, the company pays out the specified commission to the advertiser, or the CPA network with which it is working, each time a potential customer clicks on a particular link, and then takes the specific action defined by the specifications of the CPA campaign. In this way, advertising will be directed at attracting a specific kind of attention (and action) from its potential customers. It is not really about whether the customer made a purchase or not, but rather whether the potential customer has interacted with the website. It is really about how much attention the advertiser can garner for your company. Commissions are then paid based on those considerations.

Paying for Results

By using CPA advertising, a company can enjoy unlimited amounts of traffic to its website, but it will only have to make payment when a desired action is completed by a potential customer. This is the new future of Internet marketing. It really amounts to paying for results, not just traffic – which may, or may not, bring actual business.

Sales Marketing

For the affiliate promoting this type of program, there is one huge advantage over conventional sales marketing: In sales marketing, the affiliate does not receive a commission unless someone spends money and buys something. For the affiliate who is running a CPA campaign, however, an obstacle to be overcome to earn his or her commission is much lower: all the prospect has to is to agree to provide the requested information, or agree to accept a free trial offer, and the commission is earned.

How to Get Involved

Would you like to learn how to be a successful affiliate marketer and start earning a full time income working online from home? On this page I’m going to explain in detail exactly what affiliate marketing is and how you can get involved with it and build a business for free.

Affiliate marketing is one of the most common, well known and popular ways for people to make money online and if you were to work hard enough you can easily earn a full time income online from home with it.

For Example

Affiliate marketing is when you promote/advertise other people’s products or services and earn a commission on every sale that you make. For an example let’s say that Dave is selling a” how to build a Chicken Coop” eBook for $30 and he is offering affiliates a 50% commission which means you would make $15 every time you sold one of Davies eBooks.

You can be an affiliate to almost any type of product not just including digital products such as eBooks or training courses but also solid products like plasma TVs, PlayStations and DVDs etc. If you were to choose to promote digital products, then the commissions you are awarded would be a lot higher and could even be up to or even more than 75% which means you will be actually making more on a sale than the product owner himself. However, if you were to promote solid products such as TVs the commissions would be a lot lower and usually between 10 – 20%.

Online Resources

There are two main sites for newbie and advanced affiliate marketers.

ClickBank

You can join ClickBank for free and with no requirements. You will be instantly granted access to thousands of digital products related to all different niches. All you do is click one button and set up a unique affiliate link for advertising then any sales that go through, you will be credited for.

Founded in 1998, ClickBank is a secure online retail outlet for more than 50,000 digital products and 100,000 active affiliate marketers.

ClickBank makes a sale somewhere in the world every three seconds, safely processing more than 30,000 digital transactions a day. We serve more than 200 countries, and are consistently ranked as one of the most highly-trafficked sites on the web.

Amazon

Thousands of solid products you can promote online or offline. Very popular and well known website that’s free to join.

Amazon.com, Inc. is an American electronic commerce company with headquarters in Seattle, United States. It is also expected to launch its websites in Poland, Sweden and India. It also provides international shipping to certain countries for some of its products.

Jeff Bezos created Amazon.com, Inc. in 1994, and the site went online in 1995.

Easy to Handle

Promoting these products is actually a lot easier than what you are probably thinking and with the right help and support it can be easy to replace your full time income working from home as an affiliate marketer although it does take time.

The main difference between Amazon and Clickbank is not just that one is digital and one is Solids because Amazon is more about buying and selling where Clicbank is specifically for affiliate sellers.

This may sound like hype to you but I’m not getting anything for saying it, it’s not like I’m trying to sell you anything.

 

About the author:

Rebecca Carter works as a digital developer for write my essay service. She is highly interested in social media advertisements and ECommerce.

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