Published on September 6th, 2019 | by Sidra Mehak

5 Digital Marketing Trends for Small Businesses

A common misconception among business communities is that digital marketing is like magic. You start marketing through digital channels, and your business is successful. That’s not the case at all. Unless you know the right way to market on the internet, you cannot reap any benefits from this investment-sucking activity. One of the first rules in internet or digital marketing is being up-to-date. You have to make sure that you stick to the latest trends in the digital marketing realm to make things work for you. Surprisingly, digital marketing trends come and go quite fast.

You have to be quick with your marketing decisions to make the most of them. If you have a small business and you are considering digital marketing to get your word to your target audience, you should stick to these 5 digital marketing trends that are hot in 2019.

The 5 Best Digital Marketing Trends of 2019 for Small Businesses

Influencer Marketing

Influencer marketing is still a hit after quite a few years and it looks as though it will continue to be trendy for a long time to come. Influencer marketing is an umbrella term that covers a lot underneath it. The main idea is for brands to get a hold of a popular personality and using him/her for marketing their brands. Now, this popular personality can be in many shapes and forms. It could be someone on social networks with lots of followers, a YouTube vlogger with hundreds and thousands of subscribers, or a sports a personality or celebrity.

Bloggers are some of the most powerful influencers on the internet. They talk about just about anything you can think of. They have millions of followers who read their blog posts regularly. The best thing is that these bloggers are usually serving their own niches. You see one blogger talking about business and finances whereas the other one is serving the tech industry solely. One of the best ways to market your business on the internet is to get one of the bloggers to talk about you. The blogger can talk about your brand, products, and services in one of the many ways.

They can just give you a shoutout if you are a startup and need free ways to market your business. On the other hand, they can write reviews of your products as guides for their readers. In either case, you can benefit greatly from their readers. These people are strong prospects who are interested in a particular topic and will not hold back from buying stuff recommended to them by their favorite bloggers.

Video Content

There is no way for any business to ignore the importance of video in today’s marketing. Yes, you could not have used video for marketing purposes just a few years ago. The issue was the internet speeds of that time. They were slow and could not load any video content. That’s why you were recommended to keep away from putting videos in your emails or on the website. Things changed quite a bit since the arrival of 4G technology in the internet world. You have 5G coming and spreading its wings in some countries to fly in all parts of the world. If 5G becomes the prevalent technology, you are looking at not just video marketing, but HD video marketing.

There are quite a few things that you have to consider before you go for video marketing. First, you must find the right marketing agency that can strategize different ways to generate more leads. You can’t just make any video and expect it to receive views and praises from your customers. First, you have to find a topic to talk about. Secondly, you have to know how to make that topic relevant to your target audience. Thirdly, you have to use one of the many video content formats to make your message most effective. You have stop-motion animation, whiteboard animation, and many other similar animation techniques to make your videos worth watching.

Later, you have to think about the best way to make this video reach your target audience. Once again, you have to use bloggers, YouTubers, and other influencers to take your message to the audience.

Multi-channel Marketing

This concept is new but it is gaining traction quite fast. Soon, there will be a time where multi-channel marketing will be the integral marketing standard. First, you have to understand the meaning of multi-channel marketing. In this type of marketing, you connect with your customers through all the available channels. You do not focus on just one channel to reach out to your audience. You will, however, need the help of the right digital marketing agency to make multi-channel marketing work for you.

It has to be understood here that multi-channel marketing is not limited to digital channels only. The right marketing agency can even help you with on-ground marketing such as capturing customers when they are your store by offering them exclusive discounts.

You have to wrap your head around the idea that your customers are not limited to using desktop computers anymore. Secondly, you have just as many customers using instant messaging applications as you have using social networking websites. In addition to that, you can even get in touch with the customers on their phones through push notifications or SMS. In simple words, you have to be in places where your customers are. You do not have to expect them to come to you.

Blogger Outreach Marketing

This is yet another type of marketing where it is best for you to get some professional help from a digital marketing agency. While blogger outreach is not a new type of marketing method per se, it has been named and used the most in 2019. You can say that blogger outreach is going to play a major role in shaping up digital marketing in the coming times. In blogger outreach, you have to create connections with bloggers to reach out to their audiences through them.

Building relationships with these bloggers is not an easy task at all. First of all, you will find most of the bloggers who do not have the best, high-ranking, and high domain blogs. You want to stay away from them if you want your marketing efforts to bear any fruit. You have to search specifically for bloggers who have their blogs ranked high by major search engines, especially Google.

What you are going to like about this new setup is that you can already hire a digital marketing company to do blogger outreach for you. These companies usually have a huge network of bloggers who belong to a variety of niches. When you sign up with a marketing firm that has these bloggers in its list of marketing, they do everything for you. You just pay for the services and get backlinks from high domain blogs and websites. Every link that comes from high DA websites can play a huge role in ranking your website higher in the search results. At this time, blogger outreach marketing is one of the most effective ways of marketing around the world.

Automation

Automation is inevitable, not only for businesses but people in their homes as well. You want to automate the processes to save your time for more important tasks. Automation is a huge concern for companies for their marketing efforts. For this reason, you can now find dozens of marketing automation softwares on the market. These softwares provide you with all the necessary tools you need for marketing your business. They are supposed to take away the hassle so you can focus on marketing only.

You will be glad to know that you can market just about any marketing process in your business today. Better yet, you can give the job of taking care of marketing automation to a digital marketing agency. These agencies can take care of your digital marketing in all the possible ways.

You must not ignore the fact that automation works for a variety of marketing processes. For example, if you want your emails to be automated, you can do that. With many of these softwares, you find a CRM solution for free that allows you to automate your sales and customer service tasks as well.

These softwares are implemented on a corporate or commercial level. In fact, they are only designed for businesses. With marketing automation, you can capture and convert more leads. In addition to that, you will save a lot of money by taking advantage of these marketing automation tools.

Bottom Line

It goes without saying that hiring a digital marketing agency will be the right step for new and small businesses. Many of these things seem simple on the surface. However, when you start doing them on your own, they take your attention away from other important business issues. Not to mention, you might not have access to the many marketing tools that are using modern marketing for businesses. If you do everything on your own, you will have to learn to use all of these softwares. Not only will that waste your time, but make the margin of error very thin for you. If you make a mistake in marketing, you might not even know the ways to repair the damages. So, hire a marketing agency, let it do the marketing, and you focus on other core business tasks.

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Tags: digital marketing, marketing, marketing trends 2019, outreach, social media marketing

About the Author

Sidra Mehak has helped both well established and start-up digital marketing agency takes their ideas from sticky notes and whiteboards to fully develop robust manpower that serve vast specialized communities. Her expertise ranges from Tech Hiring, to CXO level Blogging. Get in touch with her for more information.