Published on July 3rd, 2017 | by Guest


5 Reasons Why You Should Develop SEO-Knowledge Running Your Own Business

SEO stands for “search engine optimization”. SEO practices are ensuring that a website can get to be found in search engines for phrases and words related to what the site is offering. However, we can say that SEO is probably the least understood marketing activity by people in general.

SEO services and companies will try to confuse you with complicated terms, and puzzle you into thinking that SEO practices are some kind ofsecret and complicated art. Why? Well, most of the times, they’re trying get more money out of your pocket

In the present moment, the internet occupies a big part of our life. Every business owner should be aware of how much SEO influences their income. An important part of SEO is making sure that your website is easy to “digest” by both readers and search crawlers.In today’s post, we will look at five reasons why developing SEO knowledge is extremely important while running your own business.

The Internet Has Become a Huge Advertising Platform

As more people obtain access to devices that are connected to the internet, business owners now get the chance to easily advertise their products and services using the web. Nowadays, a business that doesn’t leverage the internet is prone to fail, as the advantages of the digital environment are too huge to be neglected.

The good thing about the invention and frequent use of the Internet is that basically…everyone is using it. Most of your customers use it, so being there for them is essential for your business performance.

Every More or Less Successful Business Has a Website

It is critical for a business to own a website, especially when most of the marketing is done online – without a website you will lose a great deal of opportunities. Here are a few examples for which owning a website is important:

  • More customers – Over 3.2 billionpeople use the internet every day, and almost 90% of those have purchased something or have communicated with a company using the online mediumin the last 24 hours. Therefore, by not having a website, you will be missing out on a big piece of the pie.
  • Influence – If you have a business website, thousands or – why not – even millions of people will get see it. As a result, you will be able to educate and nurture your target audience through your content.
  • Marketing – Along with the invention of the internet, a new world of marketing opportunities has risen, giving you the chance to attract new customers and clients by using low-cost marketing techniques.

Many Websites Get Most of The Traffic Thanks to SEO Practices

Most people focus only on “keywords” and not much else. However, if you’ve been working assiduously on keyword optimization and still didn’t get any results, you may want to consider other factors that affect SEO ranking.

Increasing traffic on your web site is easily done by making it user friendly, which means it has high usability. Google prefers sites that are not only rich in keywords but also display a great user engagement.

SEO rankings improve as visitors spend more time on your website, view more pages, and repeat their visits on the site.  The more you improve your site to be user-friendly the betterrankings (and eventually traffic) you’ll get.

Understanding How Low-Ranking Influences Your Sales

As a business owner, you must at least understand how low rankings on search engines will influence your sales performance. People won’t search for products on 4th page of Google because no one does that. Generally, when someone looks for something on Google or any other search engine, they’ll only pay attention to the first 5 results.

If you are aware of this fact, you’ve probably also realized that your business performance is truly dependent on your search engine positions. An interesting factor that is drawing attention when it comes to ranking above the fold is Google+ search strategy. You can carry out some pretty awesome things when it comes to search rankings in case that you own an optimized Google+ account.

Organic Traffic Equals Free Advertising

In case you neglect your meta descriptions, your meta tags, and your title text, your competitors are most likely to get ahead of you. Your On-Site SEO optimization is essential, so always treat it accordingly.

Of course, this is definitely not productive for your business. Your SEO optimization process helps you display your business in front of your potential customers. In case your website is well optimized, every search engine should crawl and index your platform. Ultimately, they’ll “put you” in front of thousands of web searchers.

Always pay attention to your SEO optimization. Otherwise, you’re missing out the juice of organic traffic. Less organic traffic means less passive sales.Ultimately, this ultimately means that your business performance will be less productive in the longer run.


Hopefully, these reasons should be clear enough for you to grasp and understand the huge value and benefits of having a strong SEO strategy in place for your business. Mastering SEO is all about consistent practice. Time and patience are also factors, but if you’re willing to fail and try again, you’ll eventually start mastering the art of ranking up websites and get the opportunity to promote amazingly profitable businesses in the future.


About the author:

Olivia is a journalist who is always ready to experience new things and share this experience with others. She is passionate about art and writing. Therefore, she usually spends time writing for or travelling around the World. Follow Olivia on Facebook and Twitter.

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