Published on August 13th, 2019 | by Sumit Bhowal0
Aggregator Apps Are More Likely to Move to the Forefront! Is It So?
If you’re looking for something, the last thing you want is to switch between several web pages or apps. The process is time-consuming and generally inefficient. This automatically raises the demand for apps that eliminate this need.
This is where aggregator apps come into play. These products pull together information from multiple sources rather than giving you a singular option.
The app type is gaining ground too. In the U.S., both the Google Play Store and Apple App Store have at least a quarter of their top apps as aggregators. This demonstrates that for every iOS or Android application development company that enters the field, we’re likely to see more aggregator apps come with it. The popularity they’re gaining definitely looks like it’s going to stick around.
Why Do People Use Aggregator Apps?
The reason that people love to use aggregator apps can be boiled down to what we’ve already discussed: they’re time-saving and they’re efficient. Users don’t have to worry about flipping between tabs or apps to find what they need.
There are two main areas that these are already popular: news and social media. This is because they have the easiest, most streamlined setup available: a simple news feed. All a user has to do is scroll down and they’ll see all the information they want to even though it’s technical spread across platforms.
New Forms of Advertising
App makers also stand to make a good profit off of their creation as well. In addition to traditional app advertising methods, a successful aggregate app may have other companies coming to them willing to pay to be featured on the app.
This is because those apps are likely to have a heavier influx of traffic when they’re featured on these apps. For instance, if someone has a news aggregator app and they find they like one company’s articles over the others, they’re likely to add to a traffic increase for that company. This subliminal advertising is valuable and app makers can profit off of it.
Personalization for the User
Aggregator apps also help to adjust to the user’s preference which often makes them very attractive. Take the idea of a new aggregator for instance again. If a user tends to read more articles from one publisher while ignoring every piece of content from another, the app will adjust to that. The user will see more of what they like and less of what they don’t like.
This can go beyond the third-party content distributors that the user interacts with too. It can also include the topics that they interact with. If someone reads specifically about popular culture and ignores economic updates, their feed will adapt to that behavior.
Saving on Services
Aside from news and social media aggregators, there are service aggregators like Upwork. The power in these types of apps resides in their budget-savvy nature. By giving users a side-by-side choice for the same service, they’ll be able to make a better decision. This also makes apps popular because most people highly value the chance to save money.
Service aggregators can also help pull a plan that needs different services together. If you made a travel plan through an aggregator app, for example, that app might help you with multiple services such as travel and lodging choices. This adds savings to the topic we keep coming back to – ease. If an app can save people both time and money, it’s likely going to be a hit.
Why Would Companies Join an Aggregator App?
The simple answer to this question is that it adds as a channel. To stay alive, companies need to keep up with technological trends. Many companies are joining or creating apps because they know how to stay around as a solely physical store can spell out the end if they aren’t careful. These apps allow them to get matched with consumers even if they don’t have much attention online on their own just yet.
At the end of the day, the answer to whether or not aggregator apps are moving to the forefront is a big yes. They increase the information we have on-demand and increase the efficiency behind getting that information. We’re bound to see more and more of these apps in the future.