Published on July 9th, 2019 | by Sunit Nandi0
9 Simple Tips for Writing Web Contents
No doubt, different kinds of writings demand different approaches. If you are a website content writer, one prime challenge you will encounter is grabbing your readers’ attention and keeping them glued to the website page.
Generally, web visitors tend to be impatient, and content writers who do not understand how to calm readers’ nerves may lose them to other sites. The StudyClerk company has compiled these 9 powerful content writing tips that you can utilize to captivate your visitors’ attention. These are:
1. Shun Keyword Stuffing
Keywords are essential in getting your content to potential readers. However, you must not overuse them. When keywords repeatedly surface in your writing, it makes everything boring, and you can expect the hammer of Google on your site’s domain.
Similarly, do not insert keywords arbitrarily into your writing without considering their grammatical correctness. Doing so only shows naivety and desperation, and search engines have developed ways to identify this.
2. Complexity Does Not Pay
Website content writing demands simplicity of expression. Sounding complex and deep may be good for journals, books, or speeches, but it hardly works for websites. In most cases, your readers just want to get the information they need; do not spend endless time trying to appear clever. Keep your expressions direct and easy to comprehend. You don’t have to use literary devices that can leave your page visitors confused.
3. Watch Your Paragraphing
Effective content writing for websites requires that you convey your point in neat and short paragraphs. The idea of including multiple points in a paragraph will do your website no good. First, you should strive in your writing to limit the number of words per sentence to 20. After this, keep each paragraph within two or three sentences. This is how you retain your “lazy” readers.
4. Keep Scanners in Mind
Most website readers are scanners; they don’t have time to digest epistles. As such, it is good to address their needs by using precise and catchy headings, short and bulleted points, and relevant emphatic gimmicks such as capitalization, italics, and bold words. With these, the reader can go straight to the aspect of your writing that they consider most relevant to their needs.
5. Essential Information should Come First
If you are planning to write a thousand words on a subject, ensure that the first 200 words are directly relevant to the topic. With website contents, keeping the best wine to the end will only wear out your readers’ patience. In fact, they may conclude, even though erroneously, that you don’t know the subject matter. Your introduction should be a killer one, and immediately after it, you should proceed to the content straight.
6. Use Pictorial Representation
Pictures are powerful ways of grabbing attention. When your audience can visualize your writing, they tend to believe you the more. As such, you should include relevant and colorful pictures to drive home your point. It might be helpful to use a relatively big font size that won’t make your readers strain their eyes too much.
Sometimes, the way a website is designed determines how attractive it would be. So, beyond the words, the overall visual outlook of the website can endear readers to your page.
7. Deliver Accurate Contents
It is very easy to lose the trusts of your readers if your writing is found to be inaccurate. So, take enough time to cross-check whatever fact you are presenting. If a subject is open to debate, avoid rendering an absolute conclusion to it.
When readers have repeatedly found your content authoritative, you can bank on their continued visit and increased trust. It is advisable that if you are stating facts, you acknowledge the source by way of back or hyperlink.
8. Watch for Grammar or Spelling Mistakes
Almost everyone gets discouraged with a piece full of ridiculous mistakes of grammar, punctuation, and spelling. Content writers can, however, overcome these errors by using some writing tools such as Grammarly. It picks out the errors and helps you to complete your writing quickly. Get accustomed to writing in a non-passive voice as this makes reading more interesting for website scanners.
9. Use Eye-Catching CTAs
One of the most effective contents writing tips is including Call To Actions. This represents the step you want your readers to take after going through your writing.
You may want to urge them to like a page, buy a product, subscribe to a newsletter or anything. Do not leave your piece open-ended. However, an appropriate CTA would be one that is relevant to the article, easy-worded, and motivational.
It takes more than just being a writer to do well in website content writing. You need to put several things in mind when you are about to start. These are the content writing tips we have discussed in this piece.