Published on May 24th, 2019 | by Sunit Nandi

No Digital Marketing Strategy Leaves Your Business Invisible

In these days, if your business has no online presence, you’re as good as invisible to 81 percent of consumers. Unlike consumer habits 50 years ago, the internet today means that people have all the information they need right at their fingertips. Instead of wasting a trip to a store that doesn’t have what they need, they simply search for an item they’re looking for online, look at stores in their area that advertise what they need, and then visit knowing very well they’re most likely going to walk out purchasing what they want.

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So, if your business has low foot traffic and has no online presence, you’re as good as invisible to a huge percentage of consumers. The solution? Outsourcing your digital marketing strategy.

Why Outsource?

Whether you’re a restaurant, a hole-in-the-wall shop, a boutique, or a hardware store, if your business falls under the small to medium enterprise (SME) category, then it is much better to outsource your digital marketing needs.

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Doing it yourself puts you at a disadvantage over competitors who hire professional freelancers or digital marketing agencies to do the job for them. For one thing, it’s not enough to just create a Facebook page for your business and ask your friends and family to like that page. Digital marketing is not a one-time thing and requires constant monitoring, keyword research, and other digital marketing tools you’ll have to buy and learn how to use.

Sure, you could read the blogs and articles written by the digital marketing experts online and eventually learn how to do it yourself, but your business isn’t about digital marketing. Instead of losing your focus on the main point of your business – for example, cooking in a restaurant or shopping for the latest looks to sell in your shop – you can simply hire a digital marketing agency with all the tools and expertise to let your business’ online presence reach out to all your potential customers. While they’re focused on that, you can focus solely on the main operations of your business.

Best Place to Outsource SEO Services

You’ll find plenty of SEO and digital marketing services in your area anywhere in the world. But there are so many high-quality but low-cost agencies in developing countries, especially Southeast Asia. If you want the highest return of investments, you want to pay as little as possible for your digital marketing agency. But at the same time, you can’t sacrifice quality for cost.

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SEO in the Philippines has been a booming industry for the last few years. Aside from call centers, the Philippines’ business process outsourcing industry excels in providing quality digital marketing, SEO, and social media management services. Regardless of the distance of its clients, most businesses understand that local SEO is necessary to SMEs. So, even if you hire the services of an agency not within your area, they understand how SEO works well enough to provide a strong strategy to prevent your business from getting left behind by your competitors.

You Vs. Your Competitors

Now, you might be wondering how, even with a digital marketing strategy, you can succeed ahead of your local competition if it’s likely that they, too, hire their own SEO experts. You might also feel like trying to increase your visibility on search engines like Google are pointless when you’re competing against corporations and large companies with millions of dollars and a team of their own marketers at their disposal.

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The great thing about local SEO is that it evens out the playing field for all, regardless of how big your competition is. Corporations with multiple branches are more likely to rank for more general keywords. Fast food chains, for example are more likely to fight for keywords like “fast food restaurants,” “fried chicken,” “pizza” because they have so many locations that they don’t have to focus on one location.

SMEs, on the other hand, have a smaller reach, so their pool of potential customers is much smaller. Most SMEs aren’t interested in people in the next state or two cities away who are unlikely to visit. That’s why their keywords are more likely “buffalo wings in (city),” “best shoe store in (town),” or “gown rentals in (area).” When someone searches on Google for “gown rental near me,” Google finds the most related business in that area and presents it to them.

If your digital marketing strategy is good and active, Google is more likely to put you in front of other competitors, regardless of how big your business is compared to other competitors. If you have an active social media, good reviews, and effective SEO, you’re likely to be Google’s recommendation to its users.

With more people relying on the internet to make their purchases, it’s become a necessary step for your business to have an online presence. Because there’s a lot of aspects to digital marketing, it’s more practical to get affordable but high-quality services by outsourcing it from a digital marketing agency.

Tags: digital marketing, invisible, strategy

About the Author

Sunit Nandi I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.