Published on May 3rd, 2019 | by Bibhuranjan0
How technology is revolutionizing general clothing for the masses
In today’s age and time almost every sector has been touched with the advanced technology and every industry has been digitalized. Fashion and clothing industry too is being revolutionized and traditional mortar and brick stores are being replaced by online virtual stores and markets. Virtual reality, artificial intelligence, and blockchain technology have brought about new costume dress ideas and enriched consumer experience accompanied by added value and overall satisfaction. Let’s see how technology has affected overall customer experience and revolutionized fashion for masses.
Wearable technology enables your clothes to respond to various factors in your environment. It gives apparels digital capabilities. It’s not long when the color of your shirt may change with a shift in your breathing patterns and Emojis on your t-shirt may change from smiling emoji to frowning one in accordance with your mood and emotions. Such type of reactive clothing may also respond to the light, climate or other factors in surroundings in the near future. Clothes such as wearable t-shirt or tracks that track the number of calories burnt as you move about and the number of calories you intake during the day has already become reality.
Social media creates shapes and promotes trends day in and day out. Retailers are using big data and artificial intelligence to accurately predict future trends in order to bridge the gap between production and demand. These technologies collect, organize, analyze and categorize data which aids retailers to understand what their clients are looking for and provide them with the same product. Screenshop is an application that utilizes Artificial Intelligence image recognization to make shopping fun and easier. It lets shoppers click a photo of the look that they like and use the app to search and shop the same products at different prices.
Access to the internet is readily available to each and everyone, thanks to the handheld smart devices. They have opened new avenues for online shopping with better connectivity, mobile e-wallets, etc that provides you greater user experience while making your shopping effortless and easy with just a few clicks from the comfort of your home. They showcase a wide range of products and also provide amazing deals and offers during festive seasons. Studies have found that out of three millennials prefer shopping online when compared to traditional brick and mortar stores.
Augmented/ Virtual Reality
Although shoppers can browse and shop with few clicks from their mobile phones, retailers receive backlash when products do not match or meet the expectations. Solution to these issues is new virtual reality platforms which are successfully merging online and physical worlds together. Try-on avatars that let you have an idea about the end result of the complete look of an outfit have taken fashion retail sector by storm. Apps like DressingRoom are using VR technology to let customers try customized made to measure outfits on themselves before final purchases from any location. These platforms improve the shopping experience by engaging customers and help retain them for longer durations.
In recent times technology is being used to create and utilize different types of fabrics. Especially fabrics that are sustainable and eco-friendly have seen a growing trend in the fashion world. Linda Loudermilk’s vegetable cashmere or spiderweb-inspired Stella McCartney’s silk fabric are examples of eco-luxury fashion which provide an alternative to traditional animal leather. Green fabrics that are fabricated from discarded plant leaves and biomass are a better option as they are breathable and non-toxic to body and environment.
Clienteling Point of Sale
Technology has not only revolutionized virtual shopping but has also changed the physical shopping experience for better. Clientele Point of Sale (POS) is a software interface that assists on floor staff members to address the needs and queries of customers by providing all the necessary information and data at their fingertips. This reduces communication gaps between staff and customers and aids in providing enriched one to one shopping experiences. This helps staff to give proper styling tips and advice, suggest products that can uplift and complement purchased products, provide in detail information about the product of interest, check the availability of the product and order same from the other stores, etc.
The 21st century has made it possible to combine together functional technology and artistic form of art which seemed to be at loggerheads with each other. It can be said that wearable technology and breathable fabrics are the outcomes of union between art and science. Virtual Reality and Artificial Intelligence, on the other hand, have made it possible to predict future trends and tap in potential markets with the promise of exceptional shopping experience with software like Clientele POS, face/ image recognization, etc. Applications like DressingRoom and Screenshop have made shopping easy, excited and fun.
Stacy Thomas is a freelance writer who has been writing for various blogs for the last few years. In this post, he has written about the benefits of Social Media Marketing, Business, Finance, Fashion, Health as well as the features related to the same.