Published on February 15th, 2019 | by Sunit Nandi0
How to Build an Effective Tech Website
If you’re running a tech retail business, you probably know a thing or two about building your brand presence online. In terms of generating sales, websites are your best bet in attracting and converting potential customers.
Along these lines, you should be able to build a website that helps you accomplish your e-commerce goals. It’s not enough to just have a website, after all. It takes a lot more to create a web presence that will surely benefit your tech business.
But how exactly will you be able to build a website for promoting your brand and getting more tech customers? Let’s look at some of the best ways to do this.
1. Use the right keywords
Keywords are basically the bread and butter of your tech website. They help your brand get found by the right customers. The more specific keywords you have in your SEO strategy, the more likely you will be able to generate sales.
One thing’s for sure, you will need to conduct research for specific niches. Sites such as Dronethusiast.com, for instance, cater to people who are interested in using and collecting drones. In order to get customers for drones for kids, it uses specific keywords for much of its content. That being said, make sure to look for high-value keywords that can essentially improve your site’s searchability. With tools such as SpyFu, you can greatly increase the volume of organic visitors you generate in a month.
2. Create relevant content
Aside from researching the best keywords, you also need to structure these keywords into valuable and relevant content. After all, content is king, and it’s the best way for you to nurture your prospects and increase the possibility of closing a sale.
When it comes to creating content, make sure that you write about topics that are close to the heart of your audience. In other words, look for topics that get a lot of engagement. For this, you can use tools like Buzzsumo to help you find similar content that gets the most views, likes, and comments. Also, be sure to check the readability of your content. You won’t be able to influence potential customers if your content is filled with extended paragraphs and difficult words.
3. Optimize your site design and functionality
Another great way to build an effective website for your tech business is to focus on the quality of your site’s structure. For this, make sure you use a compelling design that’s easy to navigate. Many tech websites use intuitive themes that appear loose.
Aside from the structure of your site, you also need to make sure that it’s loading properly. This is a matter of keeping your site’s loading speed to a minimum of two seconds by reducing the number of HTTP requests you make, as well as using an image compressor to make your images smaller in size.
4. Make it mobile-friendly
Many tech consumers use their smartphones in order to find and purchase the products they are looking for. That being said, you will have to check what your site looks like through mobile. If it feels crowded, then you may as well consider recalibrating your site design.