Published on January 6th, 2019 | by Sumit Bhowal0
Why Is It A Bad Idea To Rewrite Articles For Your Site?
Nowadays, internet marketers try to do all that they can in order to promote services and products. A very common practice is using article marketing. This can lead to increased traffic, visibility and sales. The problem is that many marketers do not actually understand the fact that such a strategy needs to be based on really high quality in order for it to be successful. This is why people now talk about content marketing as opposed to article marketing, which has a pretty bad reputation after being actively used by black hat SEO specialists.
Rewriting articles in order to pass the Google double content checks is very common these days. However, it is not something that you want to consider. It is usually a bad idea but few marketers understand why. This is exactly what we are going to talk about below.
Search Engines Want Unique Articles
It is always important that you promote articles that are truly unique. This is different than rewriting. The idea is that you pass the Google duplicate content problem through rewriting. You can definitely do this. However, at the end of the day you are just re-writing content that is already present on the internet. What is particularly important for visitors is to get access to something new. This is what is always appreciated.
Search engines understand the fact that quality is vital and they want to provide only the best content when a user searches for something. What you should do is come up with something that is completely new or at least that offers something new.
As an example, when you want to write an article on a blog for a car accident attorney Springfield specialist, you could just talk about laws and rights. This is the type of content that is all around the internet. A much better option would be to talk about a case that the specific car accident attorney handled in the past. This is valuable.
Quality Is Actually Lowered
This is one of the things that the content writers do not tell you, even if they are aware that it is happening. Diction is going to be different but the article’s quality and essence are automatically affected. This is particularly true in the event that you use article spinning software.
When you compare the original article with the rewritten article you automatically end up choosing the original one. Through rewriting you just provide a copy, one that is lower.
When you hire a writer to offer content, you pay for the creativity of the writer, just as much as the actual words. If you just force the writer to rewrite words, creativity is automatically stopped. You surely do not want to offer something of inferior quality but this is exactly what happens when you get rewritten content.
On the whole, you want to be sure that you always opt for high-quality, great content. Never choose the rewritten article. It will simply not work that great.