Published on December 1st, 2018 | by Sunit Nandi0
Here’s how to create a catchy ad while selling your existing business
Whether you’re selling a product or the business itself, advertising plays a vital role in determining the success of the sale. This is why brands end up spending top dollar to figure out which marketing strategies are going to work out for them. However, when it’s an existing business that you’re going to sell, the ad needs to be curated with the utmost consideration. That being said, there are many things that can help you create a catchy ad for your business for sale. Considering the fact that this ad will serve as the first impression for any potential buyer, you need to be thoughtful while getting it designed.
1. Only include the relevant information
First things first, you need to make sure that your business for sale ad is able to provide the buyer with every piece of relevant information necessary for generating his interest in your business. This means that your ad must contain the details regarding the type of the industry your business deals in along with the price you’re expecting. You can also choose to skip the selling price altogether and let your potential buyers approach you with their own offers. However, keep in mind that putting business ad out without an asking price is a bit tricky and can often make it difficult for any potential buyer to come up with an appropriate price.
2. Choose a tried and tested format
The format of your business ad is yet another thing to be kept in mind while designing it. You can easily find tons of business ads spamming the classified sections of newspapers, magazines, and websites. However, selecting the ones that could work for your business is what matters the most. Using an ad format that is already getting a heavy response can end up elevating the chances of getting it noticed by any potential buyer.
3. Include your contact information and remember to follow-up
How would any interested buyer contact you after seeing your business for sale ad? And more importantly, how do you plan to follow up these leads? Your contact information should be included in your business ad so that buyers don’t have to wait once your business deal gets them interested. Apart from this, you need to make sure that follow up procedure should be carried out in a strategic manner so as to finalize the deal without any unnecessary delay.
4. Avoid spamming all the ad categories
This is yet another important thing to keep in mind while presenting your ad to your potential buyers. Sellers who spam all the ad categories in a hope to attract buyers often end up getting flagged for this unthoughtful act. This is why you need to understand the category or even categories suitable for your business for sale ad.
5. Design your ad according to your target audience
Say you have a business for sale in Michigan that deals with auto repair parts and your ad is being displayed to buyers looking for garment stores to purchase. It’s obvious to understand that your business ad would not be able to draw the attention of these buyers. This is why figuring out your target audience is of utmost importance when it comes to designing and posting your business for sale ad.