Published on December 10th, 2018 | by Sunit Nandi0
4 Tips to Improve Your Website’s Visibility on Mobile Searches
While there’s no significant difference between search engine optimization (SEO) for desktop and that for mobile, there are several things to consider if you want to capitalize on web traffic. Statistics show that over 60 percent of all web traffic in today’s digital world comes from mobile devices.
Moreover, three out of five online searches are done using a mobile device. Keep in mind that there over 3.6 billion unique mobile users across the globe—that’s a huge market that you can’t afford to ignore when creating your SEO strategy.
That said, let’s look at some of the things you can incorporate in your SEO strategy in a bid to boost the visibility of your website to mobile users.
Have a Mobile Responsive Website
People have their smartphones with them almost all the time. So, whenever they’re looking for a product or service, there’s a high chance they’ll run a quick Google search using their smartphone. You want to increase the chances of them finding your business from that search.
Google depends on several factors to display businesses its mobile search results, including website design, speed, and directory listings. If you have no idea of how to build a mobile responsive site, you should engage a reputable SEO Agency with experience in responsive website design.
What Do You Want User to Do on Your Website?
It’s essential to have a clear idea of what you want your potential customers to do when they visit your website. Do you want them to subscribe to a service, or to purchase a product?
You should choose keywords based on your goals as opposed to how they rank on mobile. You want to target your content for the right mobile user to raise your chances of success.
Build a Solid Social Media Presence
Statistics show that over 80 percent of social media time is spent on a mobile device, and your social media presence is akin to opening the door to your business and allowing your customers to engage with you.
Therefore, staying active on major social platforms like Facebook, Twitter, and Instagram will significantly boost your visibility to mobile users. Make sure your posts are not only relevant to your business and industry but also resonate with your target audience.
It’s also important to address any queries and concerns about your business in a timely and professional manner.
Refine Titles and Meta Descriptions to Improve CTR
Once you’ve improved the visibility of your business on mobile, you need to optimize user experience to ensure you have a better click-through rate (CTR) as well. One of the best ways to achieve this is by making sure your titles and meta descriptions fit well on a mobile screen, through separate URLs and dynamic serving. A qualified SEO expert can advise you on how to do this effectively.
The mobile market share is huge, and you can’t afford to ignore it in your digital marketing efforts. You can capitalize on this marketing by enhancing your visibility to mobile users. The above tips can serve as a great starting point.