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Published on November 24th, 2018 | by Bibhuranjan


7 Key SEO Tips for Real Estate Business

If you have taken the bold step to invest in real estate, you will need to step out of your comfort zone and do things differently, especially at this time when the real estate market is buzzing. Your efforts must involve using any available resource including digital marketing and online trading platforms. In the fast-evolving digital world, getting noticed requires dedication in resources, time and an understanding of how these platforms work.

From the onset, one of the things you will have to do is strive to be original. The real estate market has become increasingly competitive. People have seen the benefits being reaped from this lucrative business and everyone wants to get their hands on it.

For this reason, creativity is vital. This will make your real estate business outstanding. Learn and create some of the best practices that should be implemented to draw traffic to your website. This audience will be converted to customers.

SEO (Search Engine Optimization) is the key to proper positioning and success in your online business. Here are some tips to help you generate leads for your real estate business by leveraging SEO.

1. Optimize your website for mobile.

The number of people who are using mobile phones has increased significantly over the last one decade. In addition, people have access to smartphones more than they do computers. This means that mobile phones are used more to surf the web, unlike computers. Therefore, optimize your business website such that it will be accessible using mobile phones, ensure it is user-friendly and the speeds of both the page and the hosting are superb. This way, many people will visit and get to know more about your real estate business.

2. Optimize your Real Estate blog.

Having a blog/website is one thing, ensuring that it generates traffic to boost your online presence is a different affair altogether. A blog for the real estate business is vital. But the content you put there is what determines its overall efficiency. Make your content eye-catching to attract the attention of potential customers. Ensure the blog has every vital detail that customers wish to know. Let the blog be easy to navigate by dividing it into visible pages. If you have sections where the queries of customers are answered instantly by human or robot operators, it helps a great deal. Importantly, write articles that are informative and of high quality. You can hire a real estate SEO expert to help you with this.

3. Content with videos and photographs.

Video marketing can see your business rank high on search engines. This is because people tend to make judgments from what they see or hear on a daily basis. Create high-quality videos and photographs that customers will love to see. These videos should show both the interior and the exterior parts of the homes you are selling. Let the customers see the neighborhoods and the amenities found in that area by use of videos and high-resolution photographs.

Let your blog have pictures and videos of the houses that you are selling and the testimonials of those you have sold to. Try to create content that would go viral and be shared widely.

4. Website optimization

Modern home buyers are tech savvy and they know that there is a lot of value and even time saving through online searches. They know they can find all the information they need there. They are also how to filter the information they find online and even the responsiveness of websites they come across.

When they find a website that takes too long to load or the content therein doesn’t give solutions to what they are looking for, they move on to another, and chances are that they don’t visit it again. This means that you must invest well to make your website responsive. Identify the areas that need attention and work on them. Make sure the website is perfectly optimized. For example, you can hire an SEO professional to work on your website so that all the SEO essentials are addressed. This will affect the ranking of your website greatly.

5. Make use of social media.

Your online presence can be hugely boosted by proper use of social media platforms. This is because the number of people using social media continues to rise. For example, in 2017, more than 75% of the U.S population was using social media. In 2018, the number of people has equally increased and this won’t stop since the world is moving in this direction. This means the social media is the way to go if you want to promote your business. Promote your site on Facebook, Instagram, Pinterest, among others. Create visual content that will wow people so that they will search your site to know your business better.

6. Consider an SEO audit; understand your target audience.

Online searches have increased as more people get access to mobile phones and the internet. This means you must define and understand your online target audience. For instance, among your main focus should be on the local tactics of SEO. The content you put in your site should contain local keyword data, it should also be localized and solicit for reviews on a regular basis. In addition, ensure your name, address and phone numbers are not different across every page you run. This will draw traffic and have your website ranked high in search engines.

7. Consider getting registered with business directories as well as listings.

There are people who use directories and backlinks to do their research on trusted business websites. If you register your real estate business with business directories, it shows you are verifying your business thus improving the organic SEO stats as well as driving backlinks.


At this point in time, the issue is not whether your real estate should be online but how well it is doing online. The SEO tips provided here are essential. They form a strong foundation that will see you emerge on top of your competitors in your real estate business.


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About the Author

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Editorial Officer, I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.

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