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Published on August 25th, 2018 | by Guest


Effective Ways To Optimize Your Site For Voice Search [Infographic]

Over the last few years, the voice search feature on smartphones and other mobile devices has significantly risen in popularity, as it became a faster and more convenient way for users to get the information they need. A report disclosed that as of October 2014, 55% of teens and 41% of adults in the US use Google voice search more than once a day. According to an infographic by 50% of all searches will be done by voice by 2020.

That number has since grown, and these days, 65% of people who own an Amazon Echo or a Google Home device cannot imagine life without a smart speaker. Currently, the most popular and used smart speakers are Google Assistant, Siri, Alexa, and Cortana.

According to Google, around 20% of search queries on mobile devices are voice searches. These numbers will not stop going up as long as smart assistants technology continues to go through changes and updates.

Due to the way individuals use voice search, the queries tend to be longer and more detailed in language, thus giving the virtual assistant a better chance at understanding what the user wants.

Voice search assistants are getting better at understanding what your content means, and since no consumer wants to scroll through pages of results to find details about your business, she will settle for what appears on the first page.

With all the above in mind, you should make sure your website is mobile friendly, add a ‘frequently asked questions’ section, and optimize load time as 40% of users will abandon a site that doesn’t load in three seconds.

You should also consider updating your business information as it is of more importance now than ever before.

If you want to know more about the impact of voice search on businesses, the infographic below has quick facts and details which will point out what you should be on the lookout for as the trend continues.

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