Published on June 6th, 2018 | by Manas Kumar


Top 5 tools used in Digital Marketing

When you start a small business, the first thing you need to know is that you have gotten yourself into a competitive edge. There are millions of companies out there that sell products similar to yours; thus you need to keep yourself in the loop with strategies that will help you lead the competition.

Of course, you do not know what the future holds for your business, but it is pretty apparent you do not want to fail a few days after you opened its doors.

This is where digital marketing come in

The internet is regarded as one of the best innovations made by humankind. We are in an era where people get all the information they need with a click of a button. Therefore, if you want your small business to succeed, then you cannot afford to ignore the internet when developing your marketing strategy.

It is prudent to have a sensible online marketing plane that incorporates the use of social media and SEO to drive organic traffic to your official business website. Also, don’t forget to invest in a good rank tracker that will help you analyse the success of all your digital marketing methods.

Tools used in digital marketing

The internet has provided an opportunity for software developers to thrive, and this explains why there are thousands of digital marketing tools in the market. However, not all of them are created equal. Therefore, be careful when selecting one to use for your business.

Are you ready to grow your business, but you don’t know where to begin? Stress no more. Below are five recommended tools to use for digital marketing.

1. Social media platforms

If you still believe that social media is for entertainment, then you have no options but to think again. Social media platforms such as Twitter, Facebook, Snapchat, Instagram, and LinkedIn are digital marketing tools that can help you engage with your clients and create visibility for your brand.

Today, social media developers have designed platforms that are specially designed for online marketing. For example, the Facebook Ad manager allows marketers to develop ads and track their performance. Additionally, you can make use of tools such as Buffer to schedule your social media postings and assess the level of engagement that your content has gained.

2. Email Marketing Tools

Email is older than social media, but surprisingly, it is still one of the most effective digital marketing platform that digital marketers can’t leave without.

Apart from sending individual emails, you will need tools such as Iterable and Mailchimp which will help you automate all your email campaigns and develop mailing lists. They will also give you analytics for your campaigns, allowing quick optimization and testing.

3. Content marketing tools

Content marketing is a vital part of digital marketing. When you write content and publish it on your blog or website, you will need it to reach your target audience. Tools such as Hubspot, Trello, and CoSchedule will help you in curation and content creation. But this is not enough. You will need to develop engaging content that readers will deem valuable. Then, tools like buffer will help you see what people on social media are saying about your content; therefore making it impactful.

4. Design Tools

A good digital marketing strategy should incorporate quality graphics. You don’t pick any image, and expect it appeal to the minds of your target audience. You must make use of design tools such as Photoshop and Canva. These are programs that help marketers without advanced graphic design skills to come up with appealing graphics that go hand in hand with their content.

5. Analytics tools

To succeed in digital marketing, the biggest mistake you can do is ignore analytics. Some of the best analytics tools to use include Google Analytics whose purpose is to track different stats for web traffic. Twitter analytics and Facebook Insights provide engagement metrics that help marketers improve their strategies.

Some sophisticated tools such as periscope help in tracking user data, conversion metrics, and site searches.

For you to maximise the impact of digital marketing, you will need passion, hard work, perseverance, and a list of realistic goals. If you blend them with the tools mentioned above, you can be sure that you will always get the best end-results.

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About the Author

Manas brings a unique perspective to all the projects He works at 1SEOIN, With a background in digital marketing, advertising, PPC and media sales, always spans the tide of marketing and sales.

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