Published on June 19th, 2018 | by Sunit Nandi


6 Steps to Create a Social Media Strategy for Your Business

Every single business would be required to increase their target customers’ needs to justify having an online presence. Some of the large business to business companies who might not find customers online, also have their online presence that they are using to create a positive business image and culture. Thus your Social Media Strategy has a lot of obvious and then a few hidden impacts. The impact of social media is so huge that, every small little action that is carried out online, reflects very well on your business.

It might seem like every small detail should be planned well in advance, which sometimes feels like a tedious thing to do. The likes, the dislikes, comments, posts, shares and everything else in between should be aligned in such a way that they are helping your business achieve the target it aims for. You need to start by making a strategic plan in such a way that these smaller actions will all fall in place.

Creating a proper social media strategy is not something that can be done in a day’s time, it is also not something that is set in stone, but an ongoing process that will keep changing and updating due to the dynamic nature of social media. These simple steps, however, can definitely help you make sure that the business is off to a great start.

Creating Goals: The very first step that you need to take with any Social media strategy is to create goals. These Goals should be S.M.A.R.T which means- specific, measurable, attainable, relevant and time-bound.These goals and objectives will help you stay on track and will be aligned to the long term strategy of your business. They should then be measured against the target group to ensure that you get the return on your investment.

The Parameters used in your strategy should be defined as clear as possible and planning should be done to make sure that the set goals are achieved within the proposed timeline. The objectives that are set, should be broken down and aligned with the organisation’s goals so that they can be the main source of action. And this is where services like Famoid come into play as we find that their innovative social media marketing strategy creates a unique marketing campaign for each individual business!

Conducting an Audit: In order for you to know where you want to reach, it is important for you to know where you are starting from? Auditing your current scenario will help you make sure where you start planning from; there are various pre-defined measurable templates that are available online, that can form the base of your auditing process.

Creating an online presence: This could mean that improving your current presence or creating a new one from scratch. When the current scenario is clear for you, then it becomes a lot easier to create an online presence. Social media consists of facebook, twitter, Instagram and each of them cater to a different audience and hence different benefits, SEO optimization and cross promoting across accounts will help in generating effective profiles. Now all of this might be difficult for someone who is new to Internet marketing. So if you are someone who just wants to get started with some social signals, we would suggest Famoid as the perfect easy to use tool!

Getting inspiration: Like every single platform, even social media has thought leaders who are changing the game of marketing. A simple step would be to learn from them, analyse their strategies and tweak it to fit your business, see what could be inculcated from their strategies and make amends to yours. Sometimes you can also think of social media services that help you collaborate with one of these influencers to help get a headstart with social media marketing.


I hope this article helped you in learning something new about the important aspects surrounding what makes a successful social media strategy. This will definitely help in taking your business to the next level and fuelling the growth of your business.

Social media opens up a lot of opportunities for any business. You should be prepared to make the most out of it. If you are having any doubts regarding this, let us know through the comments section and we will be more than glad to help you out. And if you are unsure of where to begin, head on over to Famoid! They’re one of the best in the business and will help you get started in a jiffy! If you could think of any further suggestions regarding how we can improve this article to better help you guys, let us know through the comments and we’ll do our best to improve it further.

Do you have any other considerations against trying out a new social media strategy for your business? Are you going to be using any other social media strategy recently? If you are already implementing one, what has been your experience with that and how has the results been so far?

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I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.

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