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Published on October 15th, 2017 | by Guest

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Learn how to optimize your website for SEO

So, you have an online business. Leveraging the power of the Internet isn’t so easy because the e-commerce market is huge. Basically, having a website isn’t enough nowadays. What your web-based business needs is more visibility and web traffic. What will help you in this respect is SEO. SEO means search engine optimisation and it encompasses a set of methods destined to make you rank higher in search engine results. If you’re on the first page, you’re obviously big as life. On-page SEO optimisation is an effective tactic, yet not that many people resort to it. If your website isn’t optimised for SEO, then it’s time you take action. It doesn’t matter if you aren’t a techie and don’t know how to. You’re here to learn. If you find these tips too difficult, get in touch with a specialized agency.

Identify target keywords

Nothing is more important in search engine optimisation than keywords. Keywords are practically words and phrases that online users use to find what they need. For instance, if someone is looking to buy software, they might use a phrase like “mobile apps for sale”. Adding keywords to your website is essential. Anyone providing SEO services can confirm that. The thing is that you can’t add just any words and phrases, but relevant ones. Target keywords are the ones on which you base the marketing campaign and they will be included in the HTML meta tags. To pick the right ones, you have to collect information and analyse it. What products or services are people looking for? Using a keyword planner like Google AdWords is mandatory.

Focus on content optimization

Having great pictures on your website isn’t as important as having the content optimised. Optimise the written text on important pages, like the home page and landing pages, because they are the ones that online users will visit first. By content optimisation, it’s understood strategically placing keywords on the pages in question. The most important thing is for the keywords to be included naturally. The last thing you want is for them to stand out. What many people do is paste as many keywords as possible, hoping that this way they’ll rank higher. Not only will you deter visitors from the site, but also you’ll be sanctioned by the search engine.

Make sure to include internal links

Internal links are links that connect your content and make your website look a lot more structured. When it comes to link building, you should never stop at external sites. Make sure to include links pointing to your website. They’ll allows online users to navigate easily on the online platform and help you rank higher in search engine results. The links make it a lot easier for search engines to understand what is it that you do. Create high quality content, utilize anchor texts, and avoid the home page and the about page. If you do this, your link building will be a success. Take search engine optimisation one step further with internal links.

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