How to Start a Business Blog? [Infographic]
Over 50% of B2B buyers focus on content prior to concluding their buying decisions, says the Content Preferences Report by DemandGenReport 2016.
The end users are even more questioning. They measure all the available options before making a purchase. It’s only fair to believe that if your business succeeds in impressing a B2B customer, then you have all the potential to draw end users.
Generating footfalls and sales has been the top challenge for marketers world-wide. And that is perhaps why we see drastic changes in social media strategies year on year. What originally broke out as social networking platforms, have now transformed into big marketing avenues.
Of all content marketing activities, blogging has changed the least over the years. The only thing that has improved is its recognition as an effective marketing ploy.
Unlike other methods, blogging doesn’t target direct sales, rather it’s a long terms means to connect with customers, stirring sales and up-sales.
The key to successful blogging is to make sure the content is strong and burning-red all the time. Making 2-3 posts a month is as good as posting nothing. Try and cover modern day topics in your industry with incisive information.
At the end of the day, we all mean business and not a temporary show lasting only for a few months. Isn’t it? You would be able to gauge results in a year I am sure.
These days, starting a blog isn’t as difficult. You don’t need to be an expert anymore to manage the blog. Thanks to softwares like WordPress which are plain, uncomplicated and don’t result in operating fuss.
Take a look at this visual to understand how you can create a blog in no time.
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