5 Actionable Ways To Boost Your Blogs SEO Today
The challenge of getting your website to rank highly on Google is real. There’s a big misconception among people who start websites because they don’t understand how difficult it actually is to rank. People who don’t own sites think you simply create one and it’s posted on Google the same day, but this isn’t the case at all. Often times it may take up to six-months for a new website to appear in google even when you search the exact name of the site.
Getting past this awkward stage and into a Google search ranking spot that provides you with a consistent stream of organic hits is the primary goal of every website owner. So how can you quicken the process? Here are a few actionable methods you can begin using today to improve your website’s SEO.
Start With Buying an Expired Domain
An important element of ranking well in Google is simply having a site that’s been around for awhile. If you build your website off an expired domain, you can gain multiple benefits, including time. For instance, if you’re a brain injury lawyer in Vancouver, you can find an expired lawyer’s domain for your site.
Domains are cheap to buy once expired and you’ll reek all the benefits, including old back links which will drive traffic to your site without you doing anything. This is the prime starting point for new site owners. If you already have a relatively new site built up, you can still transfer the domain over.
Understand The 80/20 Principle
The 80/20 principle is common among many entrepreneurs, especially the one’s over in Silicon Valley. This tool is an important mindset to keep when you’re building your website. It means find what 20% of the work you put in provides 80% of the results and solely focus on that.
This means that if you’re getting most of your traffic from commenting on blog posts, spend the majority of your marketing efforts on this. If there is something that’s driving more success than blog commenting, then put your energy in that.
This rule also holds true for blogs in general. For example, for every 20 minutes you spend writing a blog post, you should spend 80 minutes marketing it. This will be key to increasing traffic.
Inter-link Blog Posts
Every chance you get, you should link old blog posts with your most recent ones when they relate. This will make it easier for Google to index your website, which will boost your search ranking because there are more available links that help the search engine to connect the dots. This will also reduce the bounce rate on your website because readers will be more engaged.
Get Everyone Talking About You
Provide engaging and epic long-form content that get’s everyone talking about you. One of the best ways to get increased traffic is through making such incredible content that everyone in your niche can’t help but link to your posts and talk about you. Find a way to make your content better than everyone else, whether that’s with additional media, story telling ability, or usefulness of information
Writing long-form content also makes Google trust you more because you’re putting in the effort to produce quality content. Aim for 1,500 to 2,000 words long.
Develop a Sharing System for Content
Each time that a new post is published on your blog, you should have a system set in place to promote it. This means you’re running through all of your social media channels, posting it on website directories and blog comments where applicable, and e-mailing it your reader base and even to people in your industry who may be interested in it (especially if you mention them in the article!)
Boosting your SEO is a bit of an art form that requires trial and error to be successful. There are hundreds, if not thousands of ways that you can improve your SEO, but these are five methods that have proven to be successful. Try them out and see how well they work for you.
About the Author
Christopher Porteus Chris Porteous is a veteran in the tech space, founding Framestr and writing about his experiences scaling startups. When he's not working, he's writing about the latest tech products and providing insights on how to utilize technology to improve your life.
