Published on February 15th, 2017 | by Guest


How to Choose a Profitable Domain Name

If you want your website to be successful, it may boil down to one thing–choosing the right domain name. Perhaps you thought your site was more important. Yet, as competition continues to flood the online space, your domain name is the first impression you will never get a second chance to make. If your domain name is too long or difficult to remember, customers and prospects may ignore your site completely. If you’re working on a site for your new business, then this guide will help you pick the most profitable domain name for you.

Explaining the domain name

Can you imagine if the Internet was cluttered with all sorts of sites without any distinguishing means of differentiating any of them? That would be quite confusing for anyone trying to do an efficient search. If you were looking for seals, you might pull up a range of sites–many of them probably not having anything to do with seals.

A domain is what users type into their browser to lead to your website. It is basically your home address. When you select a domain name, you are choosing an address which will improve your traffic and make your business easier to find.

Steps for choosing a domain name

Your main objective should be to get a domain name that is easy to remember and resonates with your audience. In addition, it should be relevant to your products and services. If you aren’t feeling particularly creative, you can always use a domain name generator to help. There are many free ones to choose from.

You essentially enter keywords for your industry, and you’ll get optimized synonyms and buzzwords. Furthermore, you want to keep your domain name as short as possible. Many experts agree it should be no longer than 19 characters. In fact, 19 characters is the maximum length. The optimal length is 14 characters or shorter. You also want to stay away from special characters. These can be difficult for people to remember or type in, especially if they are using their mobile device.

What makes a successful domain name?

A domain name is very important, this is why you should spend a lot of time choosing the best one. Since thousands of names are purchased each day, this can be difficult to do. Of course, it is not impossible. Here are two questions to ask:

  1. Is it marketable? Your domain name needs to be marketable. It can do this when it engages your target market, while conveying your brand efficiently.
  2. Is it searchable? You want to think of SEO principles when choosing a domain name. What types of keywords will rank your business higher in the search engines.

As you can imagine, having a domain name that is both marketable and searchable will go a long way in terms of website success. You might even consider the most recent top-level domain names.

Make it stand out

We’ve all experienced visiting a website, liking something, leaving and then forgetting the name of the website. How do you think that business feels when people don’t return? Of course, users can search their Internet history. But, most won’t go through that trouble. Instead, they will just search for the item they need or want and visit the first site which pops up in the search engines.

As a result, you need a domain name that is memorable and stands out. It needs to be easy enough and remarkable enough for visitors to remember. This can make a massive difference in whether or not you lose people or actually acquire repeat visitors. If you need help, is a site known for having a wide variety of available domain names. Moreover, their domain name suggestion tool can lead you in the right direction.

Keep it keyword rich

This is the part about making your domain name searchable. To do this, you must use specific keywords. Yet, you don’t want to go out of your way to use a keyword that feels unnatural. It should be a good fit. Otherwise, keep your focus on a 14-character domain name, which is marketable.

Don’t forget your target audience

What would they like? You definitely want them to be able to instantly associate your domain name with what you do. You want them to look at your domain name and have a good idea of what types of products and services you offer. If you can do that, then you will attract more organic traffic from people who are not yet aware of your brand.

When it comes to picking a domain name, it is all about giving your customers accurate instructions on how to find you. Keeping your domain name as short as possible will make it easier to type and remember. You also want to ensure your name corresponds to the interests of your target audience. Plus, it helps if you can naturally fit in a prominent keyword from your industry.

While the online landscape continues to change, the rules for selecting a successful domain name are not going to change. It all starts out with research and effort into picking the perfect name.

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