Published on December 6th, 2016 | by Guest


The crucial role of Cloud Computing in the Business World

Cloud is all the rage in the online realm, a buzzword that sparks a great deal of attention. Of course, this phenomenon is also more than just a hot topic. In this day and age, almost everything on our computers is linked to the cloud. With the proliferation of web-based e-mail services such as Gmail and Hotmail, the growing number of people get a chance to utilize cloud computing technology. At last, the immense business potential of the cloud has been recognized, and more and more enterprises employ it as a strategic resource.


A soft spot for cloud

In a nutshell, cloud computing enables us to store and access files over the internet instead of our hard drives. You may know that a bulk of widely-used platforms employs cloud solutions. Some of them like Microsoft Office do it for storage purposes, while dedicated storage tools like Google Drive and Dropbox also gain traction. Thus, cloud spares us the hassle of assembling a network attached storage (NAS) or home server.

An average user seldom ponders on what is on the other side of the connection. Still, experts from the have underlined the importance of cloud, regardless of whether you are just browsing the internet or want to establish an online presence. And as for the business users, they are even more inclined to develop a deeper understanding of massive data processing, which is taking place in the cloudy digital landscape.

Namely, this technology poses an incredible opportunity to streamline core operations, save money in the long run, and take the efficacy to the next level. For business owners and managers, technology is always an indispensable tool. Apart from hardware, they have to invest in software licenses in order to provide the workers with the necessary tools to their jobs. Enterprise-level platforms are not cheap, and in this economic climate, pouring money down the drain is not an option.

At your service

The good news is that cloud is a viable alternative and capital-expenditure free. It is driven by the idea that people should be able to log into a web-based service, which hosts everything they require. Remote machines owned by another company run all the features. This means that the local infrastructure does not have to perform heavy lifting and run a ton of programs. Hence, this technology has brought forth a substantial workload shift.

Now, the pressure is on the network of computers that constitute the cloud. The only thing that you, as a user, have to run is cloud interface software, often in the form of a web browser. This is to say that the software and hardware requirements have been decreased and greater flexibility achieved. For companies with fluctuating bandwidth demands, this is particularly beneficial. Also, cloud-based recovery solutions have enabled small organizations to accomplish better disaster recovery.


Some business owners opt for a Software-as-a-Service (SaaS) model, whereby they subscribe to an online application. Another approach is a Platform-as-a-Service (PaaS), which involves companies developing dedicated apps on their own. Finally, the third solution is Infrastructure-as-a-Service (IaaS), utilized by tech industry giants like Amazon, Microsoft, and Google. There’s good money to be made here, and cloud computing is already big business in its own right: The booming market is generating billions of dollars and is expected to accrue $500 billion in 2020.

The stage is set

Numerous businesses are migrating to the cloud, determined to reap great benefits in the nebulous space. Not having to run programs and access data from the physical computer or server is something that gives rise to a wide array of applications. Most importantly, it empowers companies in their day-to-day operations and allows them to solve multifarious challenges. Therefore, cloud computing has taken the central stage and is expected to stay in the limelight of the business world in the foreseeable future.


About the author:

Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

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