Published on August 10th, 2016 | by Diogo Costa


This Insurance is Aimed at Pokémon Go Players

Just seven days after the official launch, Pokémon Go, the latest name in from the Nintendo’s franchise, was already a global phenomenon. In the United States, for example, the game has already crushed the mark of 65 million users, surpassing the Tinder app in number of downloads and breaking Candy Crush’s record.

According to a recent analysis by E.Life, Pokémon Go players spend more time on the game than on Facebook, Instagram or Snapchat, which is says enough already. On average, players spend 33 minutes each day playing Pokémon Go, 11 more minutes than those who expends daily on Facebook.

With its dimension, though, it comes as no surprise that Nintendo’s game is causing a lot of havoc all over the world. News pieces reporting accidents related to Pokémon Go are endless, which is exactly why a Russian company named Sberbank, the biggest life insurance company in the country, is giving a lot of attention to the game.

Not only are they launching, near their branches throughout the country, special modules that attract Pokémon, they are also launching a free insurance specifically aimed at Pokémon Go players. Those special modules attract Pokémon to them, so that players do not have to go into much trouble to find the creatures – they just need to head and hang around Sberbank’s branches, and they will appear nearby.

Regarding the insurance, it comes free of cost, requiring a simple registration on the company’s website, where players need to insert their nickname and mobile phones. Maxim Chernin, head of IC Sberbank Life Insurance, explained why the company is doing this:

“As the biggest life insurance company in Russia, we feel our responsibility for the participants of Pokémon Go, the game that gains immense popularity now. Considering the number of news from around the world about players being injured while catching Pokémon, we created a special product that will be free for the players.

It is also important for us that the product will help to raise the financial literacy of the population: while playing, the younger generation will be able to get acquainted with such financial tool as insurance.”

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