Editorial Steve

Published on September 21st, 2012 | by Sachit Shivam

8

Dear Apple: I’m disappointed

There was a time when the new iPhone was about to come out and everyone I knew, at least the people that were interested in technology, would all wonder and question endlessly, “What’s it going to be like?”  and then we’d all be very excited with Apple’s new product.

But now?

The 4S was identical to the 4, aesthetically.

Neither did it bring anything exciting or new to the market.

Everything about the iPhone 5 leaked out.

The same thing’s happening with the iPad mini.

I don’t mind that a lot, but it does kill the excitement.

Anyway, that’s only a portion of my agenda with this article.

I’m a little perturbed. Has Apple given up on innovation?

My qualms with Apple:

The iPhone 4S.

It looks identical to the iPhone 4.

With it came Siri and a dual core processor.

I remained quiet.

 

The iPhone 5.

A bigger screen (har-de-har), a faster processor, an “updated” camera and for the most part, a similar design.

Sure, it’s going to sell a lot, and it’s already breaking records on preorders, but it’s not what I thought Apple would give us.

Apple has been pioneer and leader of the mobile phone and tablet industry for a very long time.

They’ve come out with some of the most revolutionary products in the history of technology, the iPod, the iPad, the iPhone, the Mac, iTunes.

But when they released the iPhone 5, I was disheartened.

There’s absolutely nothing about it that speaks Apple; it doesn’t radiate that Apple’s a company that takes risks, that they’re always trying to beat their opponents and staying two steps ahead instead of matching them.

Unfortunately, that is what it seems to have become.

Apple is playing catch up with all the Android OEMs.

They’re sticking with a tried and tested formula and the end result is unspectacular.

Don’t get me wrong, I’m not calling the new iPhone ugly or a bad phone.
It’s beautiful, but not as innovative as is hoped for from Apple.

Then come the iPad mini rumours. A smaller iPad. The iPad was brilliant, but a new product that’s only different from it by being smaller?

Perhaps I’m mistaken because not a lot has come to light so far.

Update: Yep, that’s what it turned out to be: a smaller 2nd generation iPad.

iOS 6. Facebook integration, a “feature” to set your music as ringtones. Finally? Again, the UI has remained the same for over 6 years.

 

I’m just thinking out loud, has Apple lost its touch after the passing of Steve Jobs?

I hope not. Where’s the magic? Where’s the ‘wow’ factor?

 

What do you think? Am I being too harsh on Apple and expecting too much? Or does Apple really need to return to its former innovative self?

 

— Sachit Shivam

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About the Author

Sachit Shivam

Editor-in-chief at TechnoFAQ.org; tech, football and music enthusiast.



8 Responses to Dear Apple: I’m disappointed

  1. Tushar Gulati says:

    NO, you aren’t being too harsh or something. And what you expect from Apple as innovators is pretty identical to what I expect and most tech enthusiast would also be expecting.

    And as far as Apple’s strategy towards consumer base is considered, I think they aren’t focusing on growing it, I don’t know why?

    Miss you Steve Jobs. :'(

    • Sachit Shivam Sachit Shivam says:

      I love their products, but this is just disheartening.

      Like Azrienoch said, they use the plus points of low-end phones in their high-end phones.
      But that’s becoming a constraint, and Android and Windows Phone are moving past that with their new and far more interesting UIs.

  2. Sachit Shivam Sachit Shivam says:

    I strongly disagree with you.

  3. Akshit Tripathi says:

    Its very saddening how Apple is slowly getting stagnated when it comes to innovations. I’m a die-hard Apple fan and this kills me, but recent events have been so bad that the next Apple product I’m expecting is probably a ‘retina display’ iPad mini…

    Hope Apple recovers soon and becomes that company which leads the industry trends, not follows them.

    • Sachit Shivam Sachit Shivam says:

      They have stagnated, yes.

      I found Fusion Drive a very interesting idea.

      I’m hoping they’ll shake things up with the rumoured low cost iPhone in July.
      The iPhone 5S, if that is what it will be called most probably won’t be something as spectacular as will be expected from the future iPhone 6.

      The iPad mini should have come with a Retina display.

      Also I think the new full size iPad will be quite a revelation.

  4. Nong says:

    Always refinshreg to hear a rational answer.

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